Research Article June 2017 © www.ermt.net All Rights Reserved Page | 370 International Journal of Emerging Research in Management &Technology ISSN: 2278-9359 (Volume-6, Issue-6) Investors Perception and Satisfactions Levels towards Mutual funds in Rayalaseema Region of Andhra Pradesh Geetha Sineni Reg.No:PP MAN 151 Research Scholar in Rayalaseema Univsersity, Deapartment of Management, Kurnool, Andhra Pradesh, India Dr. S. Siva Reddy Assistant Professor, Department of Commerce, Sri Ramakrishna Degree & PG College(Autonomous) Nandyal, Kurnool(Dist) Andhra Pradesh, India Abstract— utual Fund has emerged as a tool forconfirming one’s financial security. As statistics and awareness arerising, more and more people are enjoying the benefits of investing in mutual funds. Mutual funds have originated in the USA and have become so popular that they have almost overtaken the bank deposits and total assets of insurance funds. In India, the Mutual Fund industry had its origin with the establishment of UTl Mutual funds have all come forward with different schemes suitable to the need of saving populace.It is in the backdrop of some of these encouraging statistics that the Indian mutual fund industry has fostered itself. Since 1990 were when the mutual fund space unlocked up to the private sector, the industry has gone through a long path, adapting itself continuously, to the changes that have come along. Progress in Assets Under Management (AUM) veteran has been exceptional, growing at a CAGR(Compound Annual Growth Rate) of 34% over the last four years the sale of mutual funds has recovered over the last few quarters, which implies regained assurance of stakeholders, endeavoring to look at alternate investment opportunities and any consequent higher returns, though the markets continue to be changing. The objectives of the study are to identify the rural and semi-urban investor's perceptions on mutual funds and to analyse the satisfaction level of investors in Rayalaseema region of Andhra Pradesh. By adopting convenience sampling, 600 respondents living in four districts of Rayalaseema (Anantapuram, Chittoor, Kurnool, and YSR Kadapa) were selected for this study. Simple statistical tools are used for analysing the data whatsoever collected in this study. The outcomes of the study have importantsuggestionsfor mutual fund companies. Considerate of semi- urban and rural areas investor's perception is asignificant task for the asset managers to be effective in facing many tasks and prospects. Keywords— Assets Under Management(AUM),Asset Management Company (AMC); CAGR(Compound Annual Growth Rate) ;Investment Option; Investor; Liquidity; LPG; Mutual Fund, factor analysis. I. INTRODUCTION Mutual funds are becoming the first investment convince for small investors who have a keen interest in the stock market and are virtually replacing the fixed deposits,post office savings, banks, GPF, and other small economies. In the current competitive scenario, the developed countries whose mutual funds are in India are becoming the prime concern of the share market. The development of mutual funds in India is conventional to go beyond the growth of banks, finance companies, and insurance companies in beside future. Beginning of mutual funds goes back to the 18th century when it was first launched in Netherlands, and later Mutual funds saw their rebirth in Switzerland and US in the 19th century At the time of 1964, the mutual funds had entered into the Indian capital market to (or “intending to”) render the retail investors the advantage of diversification of risk, assured returns, professional management. Since then they have grown through phenomenon senses regarding the number, the size of operations, investor's base and scope. The Liberalization, Privatization and the entry of private sector and foreign players into this industry. Therefore, this has emanated as a highly competitive financial services sector today. Withjust one player in 1964, the industry has grown phase by phase andby the end of March2016. 39 mutual funds were operating in the industry with assets under their management amounting to Rs. 1,828,151 crores. The changes in a number of the regulatory framework for investors‟ protection in generaland mutual fund industry after the stock market debacle in 1992 attracted the investorstowards the safe investment vehicle of mutual funds. In particular, the mutual funds, which are originally proposed for retail investors, have turned out to be the huge Investment linkage for wealthy and institutional investors. However, the mutualfund industry started facing a problem of outlay from 1998 with the failure of US-64, theflagship mutual fund scheme when its NAV turned negative. 1.1. Benefits of Investing in Mutual Funds: Transparency: Funds provide investors with updated information about the markets and schemes through factsheets, offer documents, annual reports, etc M