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Chapter 22
DOI: 10.4018/978-1-4666-8259-7.ch022
ABSTRACT
The essence of an entrepreneur’s efort lie in fnding solutions to challenges. Monetary proft is a by-
product of entrepreneur’s success and not the main agenda or measure of it. This bare nature makes
entrepreneurship a risky business. In spite of all the rigor and challenges, entrepreneurs never cease to
exist; in fact now we are seeing an unprecedented surge in their numbers. This surge has changed the
whole dynamics of the entrepreneurial environment. A study of changing norms, style and sentiment
of entrepreneurs is in order. In this chapter we study changing times and style of entrepreneurship; the
evolution of new age entrepreneurs and their approach. Is this trend lasting or will burst like a bubble?
Is it increasing uncertainty at conventional jobs or people have developed a deep lust for entrepreneur-
ship? With so many startups coming up these days, how to evaluate them? These are the few questions
which have risen and await adequate response.
INTRODUCTION
As with the time people have evolved thus their needs. An entrepreneur is someone who works with
the objective of bridging the gap of need and availability; hence it is natural that they also evolve with
changing time. Entrepreneurs have been around since there was some need unfulfilled or some advance-
ment seemed possible. They work with the idea of adding efficiency and simplifying life. To commence
a discussion on entrepreneurship, it is necessary to answer two basic questions. Who is an entrepreneur
Jugaad Inc:
Evolution of Frugal Entrepreneurship
and Lean Start Ups
Neelendra Nath
IMT Ghaziabad, India
Somtirth Chaudhuri
IMT Ghaziabad, India
Parikshit Sarkar
IMT Ghaziabad, India
Sayantan Saha
IMT Ghaziabad, India
Bineydeep Singh
IMT Ghaziabad, India
Neha Bhardwaj
IMT Ghaziabad, India