Document downloaded from: This paper must be cited as: The final publication is available at Copyright http://dx.doi.org/10.1108/MD-12-2011-0482 http://hdl.handle.net/10251/48775 Emerald Fearne, A.; García Alvarez-Coque, JM.; Usach Mercedes, TL.; Garcia, S. (2013). Innovative firms and the urban/rural divide: the case of agro-food system. Management Decision. 51(6):1293-1310. doi:10.1108/MD-12-2011-0482.