Communications of the Association for Information Systems Volume 41 Article 13 9-2017 To Fear or Not to Fear? A Critical Review and Analysis of Fear Appeals in the Information Security Context Jefrey D. Wall School of Business and Economics, Michigan Technological University, jdwall@mtu.edu Mari W. Buche Michigan Technological University Follow this and additional works at: htps://aisel.aisnet.org/cais Tis material is brought to you by the AIS Journals at AIS Electronic Library (AISeL). It has been accepted for inclusion in Communications of the Association for Information Systems by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Wall, Jefrey D. and Buche, Mari W. (2017) "To Fear or Not to Fear? A Critical Review and Analysis of Fear Appeals in the Information Security Context," Communications of the Association for Information Systems: Vol. 41 , Article 13. DOI: 10.17705/1CAIS.04113 Available at: htps://aisel.aisnet.org/cais/vol41/iss1/13