Int. J. Logistics Systems and Management, Vol. X, No. Y, xxxx 1
Copyright © 200x Inderscience Enterprises Ltd.
The effect of attributes of distribution channel
member on supply chain management: an empirical
analysis of social networks in business
T. Lakshmanasamy
Department of Econometrics,
University of Madras,
Chennai – 600 005, India
E-mail: tlsamy@unom.ac.in
C. Anil*
Department of Econometrics,
University of Madras,
Chennai – 600 005, India
and
Faculty – Business,
Higher Colleges of Technology,
P.O. Box 16062, Dubai, UAE
E-mail: profanilc@yahoo.co.uk
*Corresponding author
Abstract: Marketing channels are an integral part of the supply chain
phenomenon and play a vital role as a network. Unlike the supply side of the
chain, distribution networks play more collaborative role in making available
the product in the market. It is essential to understand the influence of the
social and demographic attributes of the individual members in the distribution
on the level of networking amongst the members and is a concern for the
managers of the organisations to promote mutual relations to achieve maximum
product coverage. This paper empirically analyses the effects of such micro
factors in the distribution network using the social network analysis and graphs
the emerging empirical network in a business related to construction industry.
The results show that personal and social aspects of individuals in the network
influence the linking, networking and the structure of the network which have
important implications for business promotion and product delivery.
Keywords: social network analysis; supply chain; distribution channels;
construction industry; intermediaries; dealers; individual attributes; networking;
microeconomic analysis.
Reference to this paper should be made as follows: Lakshmanasamy, T. and
Anil, C. (xxxx) ‘The effect of attributes of distribution channel member on
supply chain management: an empirical analysis of social networks in
business’, Int. J. Logistics Systems and Management, Vol. X, No. Y,
pp.xxx–xxx.