THE INTERNATIONAL JOURNAL OF BUSINESS REVIEW (THE JOBS REVIEW), 1 (2), 2018, 115-122 115 | The International Journal of Business Review (The Jobs Review) Vol.1 | No.2 | 2018 Business Model Canvas Analysis on Cual weaving Industry Syaiful 1 , Chairul Furqon 2 , MokhAdib Sultan 3 Program Studi Manajemen, Sekolah Pascasarjana, UniversitasPendidikan Indonesia, Bandung, Indonesia 1 Program Studi Manajemen, FPEB, UniversitasPendidikan Indonesia, Bandung, Indonesia 2 Program Studi Manajemen, FPEB, UniversitasPendidikan Indonesia, Bandung, Indonesia 3 Abstract. The purpose of this study was to describe the Business Model Canvas used by the weaving cualmaslina industry in Bangka Belitung. The type of the research used is qualitative descriptive. Data were collected through interviews, observations, and questionnaires. Data analysis was carried out through SWOT Analysis, EFAS/IFAS matrix, SWOT matrix, matrix combination of strategies and business model canvas analysis. This study found that the priority strategy that must be done by weaving cualMaslina is to utilize the product's uniqueness to attract goverment assistance and make a strong brand image to take advantage of business opportunities that are still wide open (SO). Analysis of Business Model Canvas on weaving cualMaslina found four elements that need to be improved; Customer segment forms a new segmentation, Channels works with business partners to create websites, Key activities form subdivisions of R&D (quality control, design and coloring techniques), Key resources recruits HR Potential. Keyword. Business Model Canvas; Analisis SWOT; EFAS/IFAS; Matriks SWOT. Article history. Received Agustus, 2018. Revised Oktober, 2018.Accepted December, 2018 Corresponding Author. Email. Syaiful12@student.upi.edu How to cite article. Furqon, C., & Sultan, M. (2018). Business Model Canvas Analysis on Cual weaving Industry. The International Journal of Business Review (The Jobs Review), 1(2), 115–122. https://doi.org/https://doi.org/10.17509/tjr.v1i2.14108 INTRODUCTION Indonesia is a developed country with the 4th largest population in the world. Poverty and unemployment in Indonesia are the main problems since the colonial era. The solution to solve these problems is to develop organized small and medium enterprises (SMEs) that are directed at creating jobs and increasing and leveling the income of the entire community economy(Fiseha&Oyelana, 2015). (Taiwo, Ayodeji, & Yusuf, 2014), SMEs contribute positively to the development of the Nigerian economy. In 2017, the contribution of the SME sector to gross domestic product increased from 57.84% to 60.34% in the last five years. And labor absorption rose from 96.99% to 97.22%(kemenperin). (Mustafa, 2017)SMEs not only have an impact on GDP but also help people's livelihoods by creating more economic opportunities in Pakistan. One of the examples of various SMEs with diverse fields of businessesis woven cloth. Woven Fabric is one of Indonesia's original crafts that has a distinctive style as part of the richness representations of local culture. In Bangka Belitung, the center of regional handcraft woven cloth regency is Pangkal Pinang. Speaking of cloth weaving type, Bangka Belitung region also has a regional weaving that has been developing since the 18th century named TenunCual. Based on interviews with the head of Cooperation and KUKM on cual weaving SMEs, found that the performance of cual weaving SMEs in Bangka Belitung in the past three years had not reached the expected target. Table 1. presents target data for the achievement of business performance of cual weaving SMEs which are still below 100%.