International Journal of Academic Research in Business and Social Sciences Vol. 9 , No. 9, September, 2019, E-ISSN: 2222-6990 © 2019 HRMARS 1235 Full Terms & Conditions of access and use can be found at http://hrmars.com/index.php/pages/detail/publication-ethics Determinants of Employees Purchase Intention towards Celebrity Endorsement in Health and Beauty Product: A Case Study of XYZ Company Irwani Hazlina Binti Abd Samad, Wan Farah Nadia Wan Iskandar, Maymunah Ismail, Jumaelya Jogeran, Mohd Sufian Ab Kadir To Link this Article: http://dx.doi.org/10.6007/IJARBSS/v9-i9/6417 DOI: 10.6007/IJARBSS/v9-i9/6417 Received: 19 July 2019, Revised: 13 August 2019, Accepted: 30 August 2019 Published Online: 18 September 2019 In-Text Citation: (Samad, Iskandar, Ismail, Jogeran, & Kadir, 2019) To Cite this Article: Samad, I. H. B. A., Iskandar, W. F. N. W., Ismail, M., Jogeran, J., & Kadir, M. S. A. (2019). Determinants of Employees Purchase Intention towards Celebrity Endorsement in Health and Beauty Product: A Case Study of XYZ Company. International Journal of Academic Research in Business and Social Sciences, 9(9), 1235–1252. Copyright: © 2019 The Author(s) Published by Human Resource Management Academic Research Society (www.hrmars.com) This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode Vol. 9, No. 9, 2019, Pg. 1235 - 1252 http://hrmars.com/index.php/pages/detail/IJARBSS JOURNAL HOMEPAGE