lessons learnt and practical implications. The book is very reader- friendly which is demonstrated in its writing style and language as well as in the very helpful illustrations that it provides. The textbook starts with an introductory chapter, which identifies the aims of the book and it justifies the selection of the websites and the English language as the study’s objects. The second chapter of the book explains and justifies the selection of the methodologies used for analysing websites’ texts and visual repre- sentations. The chosen methodologies include social construction- ism, critical discourse analysis, mediated discourse analysis and multimodel discourse analysis, and they are regarded as appropriate methodologies, since websites include signs that: are produced by numerous and different actors; are of multimedia format including text, photos and videos; are developed through a mediated discourse enabled and supported by web technology. The second chapter provides a very good analysis of the aims and characteristics of these methodologies that can be useful for other researchers who may also wish to replicate and adapt these methodologies in other contexts. The third chapter analyses the official websites of three relatively new countries namely Lithuania, Latvia and Estonia in order to show how websites are used for developing and promoting the identity of new countries. The examination of the websites adopts a multimodal and mediational discourse methodology for showing how linguistic texts and visual representations are exploited for developing the nations’ identities through the concepts of association and disasso- ciation with other social activities and representations. The next three chapters investigate how the designers of three official websites construct the identity of pilgrim and tourists. Analytically, chapter 4 analyses the visual and linguist texts of the official website of the city Santiago de Compostela (Spain) and reveals how the websites support the “mission” of the destination to attract and comfort ‘pilgrims’ by stimulating them and others to act as tourists and contribute to the community’s economic, political and spiritual growth. Although, the analysis of the website of Santiago de Compostela has shown that the city is promoted as a site for the non-mutually exclusive functions of tourism and pilgrimage, an analysis of the official website of New Orleans (USA) provided in chapter 5 has demonstrated that this city is cap- italising on the spiritual for recruiting travellers. By using a semiotic analytic approach, Chapter 5 demonstrated how the city website’s developers have exploited the web technologies and the concept of metaphors in order to reconstruct the identity of the recently hurri- cane destroyed New Orleans by mediating the tourist/pilgrim identity within contemporary religious festivities such as Mardi Gras. Chapter 7 highlights the application of discourse analysis in website design for developing the identity of a tourist destination conceptualised as a tourist attraction. To achieve that, chapter 7 analyses the website of the Halls of Fame (USA) and shows how sports, as social actions taken in specific places, are used for constructing the social identity of these places. Chapter 8 analyses the website of a virtual community of Lonely Planet about Myanmar/Burma in order to highlight how online travel guides and the discourses being fostered in them can play a major role in the construction of a destination’s identity. The power of online guides to construct destination identities is high- lighted even more in chapter 9 that analyses how three online travel guides have managed to create the image and identity of three fictitious destinations namely Molvania, Phaic Tan and San Sombrero (www.jetlagtravel.com). The book finishes with a concluding chapter that summarises and synthesises the contributions and implications of all chapters and by identifying ideas for future research. Overall, this is an easy-to-read book that consolidates within a single book the analyses of the linguistic texts and visual represen- tations of several international destination websites in order to show the role and influence of the web technology on the (re)construction and promotion of destination identities. The book uses several types of methodologies from the field of discourse analysis and so, it provides both theoretical underpinning and empirical evidence of its arguments. However, as the book’s studies focus mainly on English language websites, it would be interesting for future studies to try to replicate, validate and expand the findings of these studies by analysing websites of other languages. Since language is a tool constraining and leading people’s thinking, the mediating role of language on destination image should be examined. The textbook constitutes useful reading for students studying courses in tourism and destination management as well as in tourism e-marketing, and also for tourism destination professionals. Marianna Sigala Department of Business Administration, University of the Aegean, Chios Island, Chios GR-82100, Greece E-mail address: m.sigala@aegean.gr. doi:10.1016/j.tourman.2010.06.008 Tourism Management, Managing for Change, Stephen J. Page, (third ed.). Butterworth Heineman Elsevier, Oxford (2003). Softcover, 602 pp., List Price: $ 43.95 USD/£ 27.99 GBP/V 35.95, ISBN: 9781 85617 602 6 Stephen Page is well known to the readers of this Journal as its Books and Reviews Editor. I reviewed the first Edition of Tourism Management, Managing for Change in this Journal ( Volume 26, Issue 1, February 2005, Page 118). Consequently, although I remain enthusi- astic in my recommendation of the book, this review is relatively brief. Tourism Management, Managing for Change now in its Third Edition, having grown from 381 to 578 pages, is still organised into 13 chapters, each with about six subsections plus Learning outcomes, References, Further reading and Questions. The chapters are entitled, Tourism today: why is it a global phenomenon? Tourism: its origins, growth and future; Demand, why do people engage in tourism? The supply of tourism; Transporting the tourist: 1 surface transport; Transporting the tourist: 2 the aviation sector; Accommodation; Tour operating and travel retailing; Visitor attractions; The management of tourism; The public sector and tourism; Managing visitors and their impacts; The future of tourism: post tourism? One chapter, Visitor attractions, was written jointly with Joanne Connell, as in the first Edition. The additions are mainly new cases studies, but the book also benefits from updates and a greater focus on industry research and on the historical evolution of tourism. Tourism Management, Managing for Change is designed as an introductory undergraduate text, but in contrast to most rather basic books Stephen Page has written a vigorous and thought provoking treatment of the management of tourism, its continuing development and the issues facing both the industry and host societies. Tourism Management, Managing for Change remains the first and best introductory text book which focuses explicitly on the topic of change. The book carries interested readers further than its competitors by introducing the intellectual challenges of understanding the contexts of an industry constantly undergoing change, and of identifying and evaluating how the industry impacts locally. The underlying themes of change and impacts management are treated with a light touch which I think will entice novice readers to engage with these issues. A linked website further enhances the utility of this book as a learning resource. Book Reviews / Tourism Management 32 (2011) 700–707 706