Locus of Control and Consumer Attitudes Toward Internet Regulation 1 Locus of Control, Web Use, and Consumer Attitudes Toward Internet Regulation Donna L. Hoffman donna.hoffman@vanderbilt.edu Thomas P. Novak tom.novak@vanderbilt.edu eLab, Owen Graduate School of Management Vanderbilt University Ann Schlosser aschloss@u.washington.edu Department of Marketing University of Washington Contact Author: Professor Donna L. Hoffman Owen Graduate School of Management 401 21 st Avenue South Vanderbilt University Nashville, TN 37203 615-343-8112 May 2, 2002 Order of authors is alphabetical. All authors contributed equally to the paper. A published version of this working paper appears as: Hoffman, Novak and Schlosser (2003), “Consumer Attitudes Toward Software Filters and Online Content Ratings: A Policy Analysis,” Journal of Public Policy and Marketing, 22(1), 41-57.