Journal of Consumer Research, Inc. Preconscious Processing Effects: The Independence of Attitude Formation and Conscious Thought Author(s): Chris Janiszewski Reviewed work(s): Source: Journal of Consumer Research, Vol. 15, No. 2 (Sep., 1988), pp. 199-209 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/2489525 . Accessed: 26/12/2012 12:49 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. . The University of Chicago Press and Journal of Consumer Research, Inc. are collaborating with JSTOR to digitize, preserve and extend access to Journal of Consumer Research. http://www.jstor.org This content downloaded on Wed, 26 Dec 2012 12:49:48 PM All use subject to JSTOR Terms and Conditions