1 Social media brand engagement practices: Examining the role of consumer brand knowledge, social pressure, social relatedness, and brand trust Author Details Dr Kofi Osei-Frimpong Business School Ghana Institute of Management and Public Administration P O Box AH 50 Achimota, Accra Ghana kosei-frimpong@gimpa.edu.gh Tel: +233 (0) 30 240 1681 ext. 1521 Mob: +233 (0) 54 629 8594 Dr Graeme McLean Department of Marketing University of Strathclyde Business School 199 Cathedral Street Glasgow United Kingdom G4 0QU graeme.mclean@strath.ac.uk Tel: +44 (0) 141-548-4927 Prof Samuel Famiyeh Business School Ghana Institute of Management and Public Administration P O Box AH 50 Achimota, Accra Ghana sfamiyeh@gimpa.edu.gh Tel: +233 (0) 30 240 1681 ext. 1521 Mob: +233 (0) 24 630 6296 Accepted Manuscript Published in Information Technology & People DOI: https://doi.org/10.1108/ITP-05-2018-0220