In this article, we develop a model for measuring corporate social responsibility (CSR) on the club level in European professional football. Modern CSR management and activities have advanced considerably throughout most industries since the late 1990s. However, CSR has only gained recog- nition in the sports management literature very recently, and models to evaluate CSR programs and activities in the sports context hardly exist. Hence, we conceptualize a CSR Performance Scorecard based on literature on CSR and sports management as well as empirical exploration into particulari- ties of the football business. Relevant to scholars and managers alike, this article seeks to motivate the strategic CSR engagement of professional football. This is achieved through an innovative and context-specific way for its organizational measurement along quantifiable economic, integrative- political, and ethical-emotional dimensions. © 2011 Wiley Periodicals, Inc. Published online in Wiley Online Library (wileyonlinelibrary.com) © 2011 Wiley Periodicals, Inc. • DOI: 10.1002/tie.20448 FEATURE ARTICLE Introduction C orporate social responsibility (CSR) is a rising star on the business, political, academic, and media agendas. Arguably, CSR integration offers a va- riety of benefits to companies—for example, improved reputation, trust, risk management, and community re- lationships (Herrmann, 2004). While approaches to CSR and its management are reaching levels of maturity in many industries (McKinsey & Company, 2006, 2009), it By Tim Breitbarth Gregor Hovemann Stefan Walzel 721 Scoring Strategy Goals: Measuring Corporate Social Responsibility in Professional European Football Correspondence to: Dr. Tim Breitbarth, TB Advisory, Petersbergstrasse 17, 50939 Cologne, Germany, +49 176 51468600 (phone), tim.breitbarth@otago.ac.nz.