sustainability
Article
The Impact of Pandemic Crisis on the Restaurant Business
Arlindo Madeira
1,2,
*, Teresa Palrão
3
and Alexandra Sofia Mendes
4
Citation: Madeira, A.; Palrão, T.;
Mendes, A.S. The Impact of Pandemic
Crisis on the Restaurant Business.
Sustainability 2021, 13, 40. https://
dx.doi.org/10.3390/su13010040
Received: 26 November 2020
Accepted: 20 December 2020
Published: 23 December 2020
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1
Tourism and Hospitality Management School, Universidade Europeia, 1500-210 Lisbon, Portugal
2
ESCAD—School of Science and Administration, 1950-396 Lisbon, Portugal
3
Tourism Department, Universidade Lusófona de Humanidades e Tecnologias, 1749-024 Lisbon, Portugal;
teresa.palrao@ulusofona.pt
4
CiTUR, School of Tourism and Maritime Technology, Polytechnique of Leiria, 2520-614 Peniche, Portugal;
alexandra.mendes@ipleiria.pt
* Correspondence: arlindo.madeira@universidadeeuropeia.pt
Abstract: The COVID-19 pandemic is responsible for a health crisis and, at the same time, for a
sharp drop in activities of economic sustainability, particularly in tourism management, and has
consequences in most countries that are still difficult to measure. The objective of this research is to
identify restaurant entrepreneurs’ perceptions about the future, government measures, strategies
they will apply, and lessons learned for the future after the mandatory lockdown of restaurants
and hospitality establishments related to pandemics. The framework was developed through con-
tent analysis with line-by-line coding applied to questionnaires collected online from Portuguese
restaurant entrepreneurs. The results reveal the existence of common concerns to all entrepreneurs
in the restaurant business for the post-pandemic period, about the measures that the governments
should implement, and about the strategies and lessons learned for the future. Resilience in face
of the future, fear of a lack of appropriate government measures, strategies designed for markets
with greater immediate availability, and the creation of working capital are visible concerns in the
restaurant business.
Keywords: restaurant business; pandemic crisis; post-crisis management; economic sustainability;
tourism management
1. Introduction
Over the last ten years, the Portuguese restaurant industry has experienced enormous
growth, associated with the growth of tourism in Portugal, especially in the Algarve coastal
regions, Lisbon, and Porto. Further, Portuguese wines, Portuguese cuisine, and Portuguese
chefs have become internationally renowned, which has resulted in an increase in the
number of wine tourists and gastro tourists. According to Bank of Portugal [1] data,
in 2018 the share of the accommodation, catering, and similar sectors represented 10% of
companies in Portugal, 9% of people in service, and 3% of turnover.
The restaurant business sector plays an essential role in the economy of a country
even though many small and medium-sized restaurants fail during their first four years of
activity, which is an example of the need for strategies to financially sustain their business
beyond five years [2]. Other authors have also pointed out the importance of a survival
strategy for the restaurant sector and for re-establishing consumer confidence [3–5].
Economic sustainability is the additional income provided to local inhabitants to
compensate them for the presence of tourists and what that can result in. It can also be
defined as the improvements to the local economy that the development of tourism can
produce in the long term, taking into account all the impacts that affect the different sectors
and the economy of local industries [6]. Núñez-Rios, Sánchez-García, Rojas, and Olivares-
Benitez [7] also evince that organizational sustainability and sustainable performance
continue to be a challenge for small and medium-sized companies because their resources
and organizational structure are very limiting. Unsustainable economic growth generated
Sustainability 2021, 13, 40. https://dx.doi.org/10.3390/su13010040 https://www.mdpi.com/journal/sustainability