The Efcacy of Cambridge Unlock Videos in Enhancing EFL Students’ Writing Skills: An Experimental Study at a Saudi University Amatul Hafeez Alvi*, Wissam Lutfy, Ghada Alghabash, Saher Asif, Marium Jamal English Language Center, King Khalid University, Abha-Saudi Arabia Corresponding Author: Amatul Hafeez Alvi, E-mail: aalhfed@kku.edu.sa ABSTRACT Technology has brought forth a rapid evolution in education, specifcally in language teaching and learning. Integrating audio-visual aids in English as a Foreign Language classes (EFL) has been a common pedagogical practice that embalms students’ centeredness, autonomy, interaction, and connectivity in EFL classroom. Many studies hitherto have investigated the importance of visual aids in enhancing diferent reading, listening, speaking and vocabulary skills in diferent settings, but no study has concentrated on the efectiveness of videos in enhancing writing skills in the Saudi Arabian context. This study is an experimental investigation of the utility of using Cambridge Unlock Discovery Education videos in teaching Intensive English Course (Njl-019) at the English Language Center (ELC), King Khalid University (KKU). It aims at demonstrating the efectivity of authentic videos in enhancing undergraduate female students’ writing skills. The study adopts quasi-experimental methodology, with 35 preparatory-year students as an experimental group and 35 students as a control group. The experimental group is instructed to write a paragraph after watching Discovery Education video, while the control group is asked to write the same paragraph without watching the video. The research tools are students’ writing samples, students and teachers’ questionnaires. The data is analyzed using SPSS program. The main fnding of the study is that watching videos related to a topic aids furnishing students with ideas, vocabulary, grammatical structures and boost their inspiration and critical abilities, which consequently lead to better writing performances. Based on the fndings, the study concludes ofering some implications for EFL teachers for better deployment of visual aids in their classrooms. Key words: Videos, Writing, EFL, Saudi University, Cambridge Unlock Videos INTRODUCTION Videos in Foreign Language Teaching Videos are amalgamations of moving-talking images with the bimodal input of integrating visual and auditory\verbal encoding modalities. Videos, especially if they are authen- tic, meaningful, relevant and distinctive, have immense pedagogical implications in foreign language learning. Videos, according to Sherman (2003) can bring the real- world language and culture into the classroom in contem- porary, appealing, and dynamic ways. Existing research amply supports the usefulness of videos in EFL\ESL pur- poses inside and outside classrooms. 21 st -centuray higher education students are diferent from previous traditional students. They are the generation known as (Net-Gen), that has grown up with new information technologies as huge parts of their lives (Tapscott, 2009). Due to this obsession with technology, media and videos have been proved as in- structional mediums in classrooms that can to claim back the students’ attention from the virtual world to the real-life Published by Australian International Academic Centre PTY.LTD. Copyright (c) the author(s). This is an open access article under CC BY license (https://creativecommons.org/licenses/by/4.0/) http://dx.doi.org/10.7575/aiac.ijalel.v.10n.4p.40 demands of learning. Research have shown the positive im- pact of videos on human learning and memory as a strong stimulus for memory and retrieving information. In contrast with traditional teaching material and methodologies, vid- eos proved to lend themselves more likely to storing infor- mation and stimulating student’s memory, thinking abilities and linguistic profciency. The major advantages of videos in EFL classrooms are authenticity “language produced by native speakers for native speakers in particular language community” (Gilmore, 2007,), motivation “more enjoyable and entertaining classroom atmosphere” (Mishan, 2005) and cultural aspects “understanding social and cultural aspects of the English-speaking countries” (Harmer, 2007). Efect of Videos on Writing Skills Writing is generally accepted as one of the daunting skills to master, especially in foreign language learning contexts. Writing skills are diferent from the oral skills due to the lack of suprasegmental features and body language that facilitate International Journal of Applied Linguistics & English Literature E-ISSN: 2200-3592 & P-ISSN: 2200-3452 www.ijalel.aiac.org.au ARTICLE INFO Article history Received: February 07, 2021 Accepted: May 09, 2021 Published: July 31, 2021 Volume: 10 Issue: 4 Advance access: July 2021 Conficts of interest: None Funding: None