Analisis Maqashid Al-Syari’ah Dalam Keputusan Konsumen Memilih Hunian Islami Pada Perumahan Vila Ilhami Tangerang Oleh: Atiqi Chollisni Kiki Damayanti Sekolah Tinggi Ekonomi Syariah (STES) Islamic Village Tangerang Jl. Islamic Raya Kelapa Dua Tangerang-Banten Abstract: This research aims to develop a theory of the role of the Maqashid al-Sharia as the basis for the decision of a Muslim consumers. It includes protecting religion ( hifdzu-din), protecting the soul (hifdzu- nafs), protecting the mind (hifdzu-'aql), protecting offspring (hifdzu- nasl), and protecting the property (hifdzu-mal). Muslim consumers have the advantage that they meet their needs not just to meet the individual needs (material), but also meet social needs (spiritual). In Islam, a Muslim consumer should reflect his relationship with God (hablu mina Allah) and man (hablu mina an-nas). This concept is not found in conventional consumer behavior. This research was conducted in the residential property industry that creates Islamic house concept. Islamic house concept is a residential concept based on sharia law. The research method used rating scale as a measure to determine the elements of the maqasid al-shariah were most responsible for Muslim consumer decisions. The results of this study indicate that the elements of the Maqasid al-Sharia is very important, especially from the element of protecting religion (hifdzu-din), then protecting the property (hifdzu- mal), and the last is to protecting offspring (hifdzu-nasl). Keywords: Maqasid al-Sharia, Islamic house concept, muslim consumer decisions. Pendahuluan Minat konsumen dalam bidang jasa, sangat tinggi. Terutama kebutuhan untuk hunian atau tempat tinggal. Dalam segi skala bisnis, bisnis properti konvensional lebih memiliki kekuatan dan perkembangannya juga telah berlangsung dalam waktu yang cukup lama. Seperti yang terdapat pada iklan properti baik berupa perumahan atau perkantoran, maka akan sangat jarang ketika yang ditunjukkan adalah sarana-sarana beribadah. Akan lebih banyak ditemukan berupa fasilitas hiburan, olah raga atau fasilitas-fasilitas pendukung yang lain.