The Archive of Marketing Education can be found on the Web at http://www.marketingpower.com/content.php?Item_ID=24692 A Preliminary Evaluation of Online Job Seeking and Recruiting: The Job Market of Direct Marketing Maxwell K. Hsu Department of Marketing University of Wisconsin-Whitewater 800 West Main St. Whitewater, WI 53190 Tel: 262-472-5471 Email: hsum@uww.edu Ching-Jui Keng Institute of Commerce Automation and Management National Taipei University of Technology Taipei, Taiwan Email: cjkeng@ntut.edu.tw