1 Developing socio cultural-based english teaching content Using dick & carey model Yosef Paseli Dheghu 1 , Rosdiana Mata 2 , Paula Rita 3 1 Department of Accounting , Politeknik Negeri Kupang, Jl.Adisucipto Penfui Kupang, Indonesia E-mail: pdheghu@gmail.com 2 Department of Accounting , Politeknik Negeri Kupang, Jl.Adisucipto Penfui Kupang Indonesia E-mail: pdheghu@gmail.com 2 Department of Mechanical Engineering , Politeknik Negeri Kupang, Jl.Adisucipto Penfui Kupang Indonesia E-mail: pdheghu@gmail.com Abstract— This research is designed in the form of research and development (R & D). It aims to develop an English Textbook for Junior High School students based on Social - Cultural of Ngada Flores. The Textbook is designed to include the cultural scope of Ngada Flores in the teaching materials. The subject matter is theme-based, in which each unit consists of themes drawn from the culturalcoverageofNgadaFlores. The learning model used in this development is the Dick & Carey model, this model has ten strategic steps that is; (1) identify the general objectives of the learning, (2) carry out the learning analysis (3) identify the input behavior and characteristics of the students (4) formulate the objectives of the work (5) develop the benchmark reference materials (6) develop the learning strategy (7) and selecting learning materials (8) designing and executing formative evaluations (9) revising learning materials and (10) designing and executing summative evaluations. The result of study, in general, the comments and suggestions from the content experts stated that the development product of socio cultural-based English textbook provided with pictures and illustration was sufficient, taking it from the correctness, comprehensiveness, and accuracy aspects. The explanation on the learning content was self-explanatory, adequate disclosure and congruent, and significance to the characteristics of SMP students. The students’ assessment and comments described that they were interested and appreciated this textbook development product due to its representative content description, organized, relevance with the local culture, using simple and familiar language with attractive pictures that enhanced their motivation and curiousity in learning individually or in group. Keywords: English, Learning, Culture of Ngada Flores, Curriculum, Teaching Material, Dick & Carey Model I. INTRODUCTION Education has a significant role preparing future generation to face growing global living arrangements. Advanced education means the alertness of this generation in confronting global competition. This generation is expected to be capable in problem solving – milleneal problems and compete scientifically, creatively, responsively flexibel by using English as Lingua Franca, the language of technology, economic and even for social interaction. As we all know, English has the strength to overcome this global competition and to unite the diversity of global culture. Therefore, learning innovation particularly in the sustainable English teaching content becomes one of the crucial works for teachers and education stakeholders in creating qualified output, mastering the language skill, being appropriate and ready to use, appreciating the cultures value, and upholding the civilization. The learning innovation by developing the teaching content which is in line with the students’ needs and level of proficiency becoming essential nowadays. It is due to that the students at present time tend to fix content, be to the point, and follow their taste and desire in learning. They prefer to study by using entertaining and joyfull learning. E ISSN : 2252 – 4797 Volume 8 – No.1 2019