125 e-ISBN: 978-93-91355-19-7 10 Evolving Role of HR Analytics: Understanding Current Scenario and Future Roadmap in KPO/BPO Sector Sonam Arora 1 and Tanvi Panchal 2 1,2 Assistant Professor, LJ Group of Institutes, Ahmedabad ABSTRACT It is an old saying, ‘Things cannot be Improved, If they cannot be Measured’. Human Resource Analytics is an evolving application field that collects and analyzes the data to improve an organization’s workforce performance examining the interdependence between people related policies & practices and helps the organization to gain a competitive advantage. This paper aims to explorethe current scenario of HR Analytics, its implications and the future scope towards Individual performance and Collective organization’s performance. This paper studies the impact of HR Analytics in different fields of HRM such as Recruitment, Employee engagement, Employee turnover, Compensation management, Performance management and Employee retention. We further explore the scope of HR Analytics and its implications in other functional departments such as Marketing, Operations, and Business Intelligence. This will also include the relevant IT infrastructure required for the integration of HR Analytics in an organizational setup. We explore the HR Analytics scenario in the BPO/KPOsector whose offices are located in Ahmedabad city and focus on data needs, data characteristics, opportunities created through HR analytics and also highlighted associated dilemmas of the sector in detail. The result of the study provides practical information for HR managers aiming to adopt HR Analytics and how data analysis is helpful in forecasting and making future decisions, especially in the Indian Outsourcing Industry. Keywords:HR Analytics, Data Analytics, Outsourcing Industries, HR Analytics Software’s, HR Practices JEL Classification: O15, J24 INTRODUCTION In 2014, a survey was conducted by The Economist Intelligent Unit (EIU) and one of the question in survey was: Their last major decision was based on- i) their institution, ii) their experience, iii) advice and experience of others- internally or externally, iv) data and analysis 67 percent respondent selected data analysis as a base of their decision. Previous Page Next Page Contents