Households and Technologies: A Socio-Historical Analysis of Two Cultures 1 July 1985 (Paper presented at the Association for Consumer Research, International Meeting at Singapore, July 18-20, 1985). HOUSEHOLDS AND TECHNOLOGIES: A SOCIO-HISTORICAL ANALYSIS OF TWO CULTURES Alladi Venkatesh Professor, Graduate School of Management and Director, Project NOAH Center for Research on Information Technology and Organizations (CRITO) 3200 Berkeley Place University of California Irvine CA 92697 Tel – 1-949-824-1134 avenkate@uci.edu www.crito.uci.edu/noah Ruby Roy Dholakia College of Business Administration University of Rhode Island Kingston, RI 02881