_____________________________________________________________________________________________________ *Corresponding author: Email: obiclimber@gmail.com; South Asian Journal of Social Studies and Economics 7(3): 39-47, 2020; Article no.SAJSSE.58587 ISSN: 2581-821X Mohiyonga hulalo Tradition in Rural Gorontalo: A Perspective of Social Change Hatim Badu Pakuna 1 , Momy A. Hunowu 2 and Muhammad Obie 2* 1 Department of Philosophy, State Islamic University of Sultan Amai Gorontalo, Indonesia. 2 Department of Sociology, State Islamic University of Sultan Amai Gorontalo, Indonesia. Authors’ contributions This work was carried out in collaboration among all authors. All authors read and approved the final manuscript. Article Information DOI: 10.9734/SAJSSE/2020/v7i330194 Editor(s): (1) Dr. Angel Paniagua Mazorra, Spanish Council for Scientific Research, Spain. (2) Dr. John M. Polimeni, Albany College of Pharmacy and Health Sciences, New York, USA. (3) Dr. Turgut Türsoy, Near East University, Turkey. Reviewers: (1) Zainab Hussein Alwan, Kerbala University, Iraq. (2) Vipul Kumar Gautam, Government College Una (HP), India. (3) J. Balamurugan, VIT University, India. (4) Tirtharaj Bhoi, University of Jammu, India. (5) Wuhibegezer Ferede Bezabih, Bahir Dar University, Ethiopia. Complete Peer review History: http://www.sdiarticle4.com/review-history/58587 Received 02 June 2020 Accepted 08 August 2020 Published 14 August 2020 ABSTRACT The Mohiyonga hulalo tradition on the night of Shawwal is a recurring social phenomenon every year in rural Gorontalo. This tradition encapsulates the deep meaning of releasing Ramadan while welcoming Eid. This tradition is slowly changing, as the presence of mass communication technology and transportation that accompany modernization. This study analyzed the meaning behind the Mohiyonga hulalo tradition in rural Gorontalo. Besides, this study also described how aspects of technology like music, loudspeakers, tape, VCD player, and android are part of the liveliness of the Mohiyonga hulalo tradition as well as being the cause of waning community traditions in rural Gorontalo. This study used a qualitative approach with ethnographic methods. Observations were carried out in a participatory manner, deepened by interviews with village elders and young activists of this tradition. Data analysis was carried out qualitatively. The study found that the Mohiyonga hulalo tradition contained psychological meaning and spiritual meaning. Psychologically it is as momentum channeling emotions of sadness and fear of God. Meanwhile, spirituality means a momentum of repentance by acknowledging mistakes. The presence of mass Original Research Article