DAKWATUNA Jurnal Dakwah dan Komunikasi Islam Volume 6, Nomor 2, Agustus 2020 p-ISSN: 2443-0617 e-ISSN: 2686-1100 Post Dakwah di Era Cyber Culture Achmad Arifulin Nuha Institut Agama Islam Syarifuddin Lumajang, Indonesia Email: jtv1lumajang@gmail.com Muhammad Masyhuri Institut Agama Islam Syarifuddin Lumajang, Indonesia Email: muhamasyhur@gmail.com Abstract The development of technology has a big influence in all aspects of life, including in da'wah. Preachers face the challenges in the era of cyber culture, where information flow and cultural development are connected with the digital space. This article discusses the relationship between da'wah and cyber culture. Accompanied by any challenges that must be faced by preachers, as well as how the right strategy to convey Islamic teachings in the current era. In another section, also stated what is called the Post Da'wah. This concept refers to the facts that have happened lately. Da'wah which initially has values of the sacredity of values that upholds a truth of the state is then distorted by profane values. In fact, the new technology also supports pseudo reality in da'wah. Then, da’wah becomes a tool of manipulation in order to achieve economic benefits, bodily sexism, which is displayed through symbolic visualization. Da'wah is trapped in the world of imagery. Not only that propaganda, later became a political propaganda tool to seize power and maintain power. Interest takes precedence without regard to reason. These facts are referred to as Post Da'wah. Keywords: Da'wah, Cyber, Culture, Strategy, Technology Abstrak Perkembangan teknologi memberikan pengaruh besar di segala ranah kehidupan, termasuk dalam berdakwah. Para pendakwah menghadapi tantangan zaman di era cyber culture, di mana arus informasi dan perkembangan budaya terhubung dengan dunia yang serbadigital. Artikel ini membahas tentang hubungan antara dakwah dan cyber culture. Disertai apa saja tantangan yang mesti dihadapi para pendakwah, sekaligus bagaimana strategi yang pas untuk menyampaikan ajaran Islam di era kekinian. Pada bagian lain, dikemukakan pula apa yang disebut dengan Post Dakwah. Konsep ini mengacu pada fakta-fakta yang terjadi belakangan ini. Dakwah yang awalnya memiliki nilai-nilai sakralitas nilai yang menjunjung tinggi sebuah kebenaran keadaan kemudian terdistorsi oleh nilai-nilai profan. Bahkan, teknologi baru itu juga menyokong realitas semu pada dakwah. Kemudian, dakwah menjadi alat manipulasi demi meraih keuntungan-keuntungan