Journal of Social Sciences 7 (2): 113-119, 2011 ISSN 1549-3652 © 2010 Science Publications Corresponding Author: Bahaman Abu Samah, Laboratory of Rural Advancement and Agriculture Extension, Institute for Social Science Studies, University Putra Malaysia 113 Can Technology Acceptance Model be Applied on the Rural Setting: The Case of Village Development and Security Committee in Malaysia Bahaman Abu Samah, Hayrol Azril Mohamed Shaffril, Musa Abu Hassan and Jeffrey Lawrence D’Silva Laboratory of Rural Advancement and Agriculture Extension, Institute for Social Science Studies, University Putra Malaysia Abstract: Problem statement: Malaysia has come out with a number of strategies such as National Information Technology Center, Universal Services Provider, Rural Internet Center and Rural Info Center to strengthen and encourage ICT usage among the rural community. Besides the efforts that are brought by the government, do the rural community especially their leaders which are the Village Development and Security Committee use ICT? Approach: The main objective of this study was to investigate any relationship that might occur between variables of Technology Acceptance Model and ICT usage among Village Development and Security Committee. A total of 240 Village Development and Security Committees were selected as the respondents for this study where a developed questionnaire was used to gain the data needed. For the purpose of analysis, SPSS was used where descriptive and inferential analyses were performed. Results: Based on the analyses run, it can be concluded that Village Development and Security Committee in Malaysia have a moderate level of ICT usage. Further analyses run showed that all of the three variables of Technology Acceptance Model namely attitude, perceive ease of use and perceive usefulness have a positive and significant relationship with ICT usage while attitude was detected as the main contributor towards ICT usage among Village Development and Security Committee. Conclusion/Recommendation: This study has revealed that Technology Acceptance Model that was used to explain ICT usage can be applied within the Malaysian rural setting. It also can be concluded that Village Development and Security Committee with a high level of attitude, perceive ease of use and perceive usefulness towards ICT will have higher level of ICT usage. To further develop and sustain this high level of attitude, perceive ease of use and perceive usefulness towards ICT usage, Village Development and Security Committee must be frequently exposed to ICT information and knowledge. It is recommended that ICT house to house training can be conducted among the Village Development and Security Committee by the related agencies. Key words: Rural development, village leaders, ICT usage, technology acceptance model INTRODUCTION Rural development through ICT development: Rural development strategy was initiated by the government for more than half a century in order to ensure the continuity of development for the rural community. One of the strategies to achieve this developmental goal is to introduce and encourage use of ICT among the rural community. Undoubtedly ICT is indeed an important tool for development. Michiels and Van Crowder (2001) has defined ICTs ‘as a range of electronic technologies which when converged in new configurations are flexible, adaptable, enabling and capable of transforming organizations and redefining social relations’. ICT has a lot of benefits to offer such as enhance job performance, diversify tasks, speed up communication, save energy, increase income, increase productivity and many more (Rahman et al., 2005 and Ghazy et al., 2008). Based on the huge benefits offered by the ICT, there are a number of ICT projects that have been initiated by the government for the purpose of enhancing ICT usage and to reduce the ICT illiteracy among the rural community. The National Information Technology Center (NITC), for example, was established in 2002 in line with IT Policy 2000 under the Ministry Science and Technology (MOST). The main focus of NITC is to create knowledge based society by supporting knowledge based institutions and