Politics & Policy. 2021;00:1–16. wileyonlinelibrary.com/journal/polp
|
1 © 2021 Policy Studies Organization
DOI: 10.1111/polp.12441
ORIGINAL ARTICLE
Gendered experience in student mobility
programs—Global Korea Scholarship recipients'
evaluation of Korea's country image
Hyelim Lee
1
| Nancy Snow
2
1
Gaylord College of Journalism and
Mass Communication, The University of
Oklahoma, Norman, Oklahoma, USA
2
Department of Global Studies, Kyoto
University of Foreign Studies, Kyoto, Japan
Correspondence
Hyelim Lee, Gaylord College of Journalism
and Mass Communication, The University
of Oklahoma, 395 W Lindsey St., Norman,
OK 73019, USA.
Email: hye.lim.lee-1@ou.edu
Nancy Snow, Department of Global Studies,
Kyoto University of Foreign Studies, 6
Kasame-cho, Saiin, Ukyo-ku, Kyoto, Japan
615-8558.
Email: persuaderinchief@gmail.com
Funding information
2018 and 2019 Korea Foundation Support for
Policy-Oriented Research.
Abstract
According to 2012 Organisation for Economic Co-
operation and Development (OECD) statistics, 11 of 19
OECD countries have a higher female international stu-
dent participation ratio in student mobility. South Korea
has a higher ratio of female international students in gen-
eral and a higher ratio of female Global Korea Scholarship
(GKS) recipients. In 2018 and 2019, we surveyed GKS
students about their evaluation of South Korea's country
image and discovered significant differences by gender.
Female students tend to show a lower cognitive and af-
fective evaluation of the GKS country image experience
than male students. We aim to uncover the determinants
of these asymmetrical gender-based differences in the
perceived country image of South Korea. Two adjustment
indicators (emotional well-being and feeling part of soci-
ety) and three adjustment factors (language skills, length
of stay, and perceived discrimination) were examined to
explore the determinants of gendered favorability toward
the country. The findings suggest that female and male
GKS recipients have different gendered experiences in
the country, which, in turn, impacts their evaluation of
South Korea's country image. The findings contribute to
the country image and public diplomacy studies and prac-
tice, particularly in sponsored student mobility programs,
which often fail to distinguish gendered experiences in
their analysis or program planning.
KEYWORDS
adjustment, Asia, country image, discrimination, gender and
education, gender diplomacy, Global Korea Scholarship, higher
education, P&P Special Issue, public diplomacy, South Korea