9 Locals’ Satisfaction and Dissatisfaction with Overtourism and Events in Winchester, UK HUGUES SERAPHIN 1 * AND MAXIMILIANO KORSTANJE 2 1 University of Winchester, Winchester, UK; 2 University of Palermo, Palermo, Argentina Highlights ● Events and tourism development need to meet the needs of locals and visitors to be sustainable. ● The level of happiness of locals plays a signifi- cant role in building their level of resilience towards the less positive impacts of tourism and events. ● Winchester as a destination could be considered in many ways as a role model in terms of sus- tainability for destinations. Learning Objectives ● To identify factors that contribute to locals’ sat- isfaction and dissatisfaction with events and tourism. ● To understand the connection between resil- ience, locals’ level of satisfaction with life, and events and tourism sustainability. ● To provide the key features of a destination that has managed to reach a certain level of sustainability. Introduction Over the past couple of years, the development of the visitor economy and, more specifically, the tour- ism industry has become a major source of concern for all stakeholders. Illustrative in this direction is C.M. Law’s book Urban Tourism, which focuses on the impact of visitor economy in global cities (Law, 2002) as well as Connell and Page’s seminal paper ‘An exploratory study of creating dementia-friendly business in the visitor economy’. Governments have stimulated the creation of dementia-friendly com- munities to enhance awareness and direct contact of people who suffer the disease. Particularly, the visitor economy engages directly with these types of tourism consumption in England (Connell and Page, 2019). Complementarily, this chapter serves as a critical and appreciative analysis and evalua- tion of the development and management of tour- ism and events in a particular context, namely, Winchester, a special interest destination in the south of England. One might speculate this is a special interest destination simply because it coin- cides with a subsegment of tourism where motiva- tion and the decision making process are mainly based on a particular interest with a focus in an activity. In consonance with Trauer (2006), special interest tourism (SIT) is defined as an emerging tourism behaviour that diverges from classic tour- ism. SIT alludes to new destinations and settings where the activity is the key factor in the decision making process. SIT is often catalogued as a form of alternative (sustainable) tourism. Despite the fact that there is research in the area of SIT, this chapter will offer a different perspective. It will be written from the angle of a destination that could poten- tially be considered a ‘good example’ of events and tourism development (Carson, 2008; King and Prideaux, 2010). ©CAB International 2022. Managing Events, Festivals and the Visitor Economy (ed. M. Duignan) DOI: 10.1079/9781789242843.0009 109 * Email: hugues.seraphin@winchester.ac.uk 0005236677.INDD 109 10/9/2021 6:38:15 PM