ED 457 319 AUTHOR TITLE INSTITUTION SPONS AGENCY PUB DATE NOTE AVAILABLE FROM PUB TYPE EDRS PRICE DESCRIPTORS IDENTIFIERS ABSTRACT DOCUMENT RESUME CE 082 161 Martinez, Francisca, Ed.; Weil, Markus, Ed. The Learning Festivals Guide. An Internationally-Produced Communication Tool in Support of the Launch of the International Adult Learners' Week. National Inst. of Adult Continuing Education, Leicester (England). United Nations Educational, Scientific, and Cultural Organization, Hamburg (Germany). Inst. for Education.; Department for Education and Employment, London (England). 2000-08-00 27p.; Booklet is also available in German (http://www.unesco.org/education/uie/pdf/alwger.pdf), Spanish (http://www.unesco.org/education/uie/pdf/alwspa.pdf) and French (http://www.unesco.org/education/uie/pdf/alwfre.pdf). Translations by Markus Weil, Josianne Bodart Senn and Marcela Hernandez. For full text: http://www.unesco.org/education/uie/pdf/alweng.pdf. Guides Non-Classroom (055) MF01/PCO2 Plus Postage. Adult Basic Education; Adult Education; *Adult Literacy; Adults; Developed Nations; Developing Nations; Foreign Countries; International Programs; *Lifelong Learning; *Literacy Education; Partnerships in Education; *Program Development; *Program Implementation; Public Relations; Publicity Educational Marketing; International Adult Learners Week; *International Literacy Day International Literacy Day (ILD) has been celebrated since 1967 and has been the focus of learning festivals held over the years by different countries to recognize adult learners across the world. This guide was developed to strengthen ILD, to share the experiences of educators from around the world who have seen the value of using promotional campaigns to encourage learning by all, to inspire more countries to join the movement and contribute to the experience, and to foster International Adult Learners' Week. Following an introductory section and synopsis of ILD and Adult Learners Week in 10 countries, the guide contains nine sections of information on how to hold a learning festival. The sections cover the following topics: (1) planning events; (2) media; (3) learners' voices; (4) publicity; (5) partnerships; (6) helplines; (7) sponsorship; (8) evaluation; and (9) ten top tips. A final section of the paper includes contacts, information, and acknowledgments. (KC) Reproductions supplied by EDRS are the best that can be made from the original document.