MATTER: International Journal of Science and Technology ISSN 2454-5880 39 Ozer Uygun et al., 2016 Volume 2 Issue 1, pp. 39-58 Year of Publication: 2016 DOI- http://dx.doi.org/10.20319/Mijst.2016.s21.3958 This paper can be cited as: Uygun, Ö, Demir, H. İ, & Erkan, E. F. (2016). Influential Analysis, Prioritization and Mapping of Strategic Goals with Fuzzy Dematel: An Empirical Case Study in a Turkish University. MATTER: International Journal of Science and Technology, 2(1), 39-58. This work is licensed under the Creative Commons Attribution-Non Commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. INFLUENTIAL ANALYSIS, PRIORITIZATION AND MAPPING OF STRATEGIC GOALS WITH FUZZY DEMATEL: AN EMPIRICAL CASE STUDY IN A TURKISH UNIVERSITY Özer Uygun Department of Industrial Engineering, Sakarya University, Sakarya, Turkey ouygun@sakarya.edu.tr Halil İbrahim Demir Department of Industrial Engineering, Sakarya University, Sakarya, Turkey hidemir@sakarya.edu.tr Enes Furkan Erkan Department of Industrial Engineering, Sakarya University, Sakarya, Turkey eneserkan@sakarya.edu.tr Abstract The universities are forced to seek the ways to evaluate strategic goals and improve operational performance to obtain a competitive advantage. This is required for attracting more qualified students and reaching to higher quality standards. Thus, an efficient decision making approach should be followed in order to examine strategic goals of a university. Developing a strategy map along this line would be a useful tool which is a diagram that can be used to illustrate cause and effect relationship of the primary strategic goals being pursued by an organization. The aim of the study is to evaluate strategic goals of a university in Turkey to figure out influential relationship among the goals, prioritize them and finally classify the strategic goals into cause