European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.6, No.31, 2014 128 Evaluation of Individual Depositors’ Satisfaction from the Deposit Management Services of Commercial Banks of Bangladesh Afroza Parvin Assistant Professor of Finance Department of Business Administration Northern University Bangladesh Tel: 041-813844-55(Ext.513) E-mail: afrozashajahan@gmail.com Rumana Perveen Senior Lecturer in Marketing Department of Business Administration Northern University Bangladesh Tel: 041-813844-55(Ext.128) E-mail: rumana_perveen@yahoo.com Jobayra Afsana(Corresponding author) Lecturer in Management Department of Business Administration Northern University Bangladesh Tel: 041-813844-55(Ext.128) E-mail: mim_ku03@yahoo.com Abstract This research paper has attempted to discover the satisfaction level of the individual customers from deposit management services of different commercial banks of Bangladesh. The study has used five broad satisfaction- specific factors named as reliability, responsiveness, assurance, empathy and tangible which have many sub factors. The most important sub factor in which the depositors are strongly satisfied is easy account opening procedure and the least agreed sub factor is account related charges. The regression model number one is showing that only three broad factors named as responsiveness, assurance, and tangible have statistically significant effect on overall satisfaction level from deposit management services whereas regression model number two is showing statistically significant effect of type of bank respondents use and experience of banking of the respondents on the overall satisfaction level but there is no statistical significant effect of other customer- specific factors on overall satisfaction. Keywords: Deposit, Deposit Management, Satisfaction, Banking Service, Bangladesh, Regression Analysis. Introduction: Deposit is the main component of bank’s fund. The existence of a commercial bank is totally impossible in the absence of deposits. So every bank expects that deposits will be sufficient, safe and the flow of deposit will remain smooth. Changes and different mixtures in economic and commercial activities make deposit management challenging to the bank managers. The diversity of transactions among money and capital market participants continuously influences bank deposits. Amount of deposits largely influences the magnitude of loans and investment activities and large amount of earning comes from the bank deposit (Khan, A.R., 2009). A deposit account is a savings account, current account, or other type of bank account, at a banking institution that allows money to be deposited and withdrawn by the account holder. These transactions are recorded on the bank's books, and the resulting balance is recorded as a liability for the bank and represents the amount owed by the bank to the customer. Some banks may charge a fee for this service, while others may pay the customer interest on the funds deposited (wikipedia.com). As a developing country, Bangladesh is also dependent mostly on the banks for its financial transaction. Now 57 banks are operating in the country with three types of customer i. e. individuals (net suppliers of fund), business organizations (net demanders of fund) & Government