141 Leather Craft Industry and Tourism: A Symbiotic Relationship? (A Case Study of Magetan East Java Indonesia) Rara Sugiarti 1 , Margana 2 , Muthmainah 3 , Laela Rizki Fauzia 4 1 Tourism Research Center (PUSPARI), Universitas Sebelas Maret, Indonesia 2 Department of Arts Education, Faculty of Teaching and Education, Universitas Sebelas Maret, Indonesia 3 Department of Accounting, Faculty of Economics and Business, Universitas Sebelas Maret, Indonesia 4 Development of Economics, Faculty of Economics and Business, Universitas Sebelas Maret, Indonesia Submitted: September 18, 2019. Revised: November 4, 2019. Accepted: December 28, 2019 Abstract This article examines how leather craft industry contributes to tourism development in Magetan East Java Indonesia and vice versa. This study applied a qualitative approach and is descriptive in nature. Techniques of collecting data include site observation, interview, document review, and focus group discussion. Data were analyzed using the interactive model and thematic analy- sis. Research results indicate four themes. First, leather craft industry in Magetan that is mostly home industry has been empowered in many ways. Several aspects, including a high number of tourist visits, local government policy, abundant human resources, and industrious businessmen have strengthened the industry. Some local government policies have been implemented in sev- eral programs to develop the industry. Second, quality products and new design innovation for leather crafts are limited. Most products that are dominated by shoes and sandals are created for lower-middle-income consumers. Third, leather craft industries in Magetan have contributed to the establishment of local entrepreneurship, small-medium enterprises, and tourism. They create job opportunities for the locals and boost the local economy. Fourth, the relationship between leather craft centers and tourism activities is dominated by tourists’ purchase of leather craft products for souvenirs. However, tourism activity in the area is not yet aimed at watching and involving tourists in the process of craft making for educational tourism purposes. Keywords: Attractions; Crafts; Leather Industry; Tourism How to Cite: Sugiarti, R., Margana, M., Muthmainah, M., & Fauzia, L. R. (2019). Leather Craft Industry and Tourism: A Symbiotic Relationship? (A Case Study of Magetan East Java Indonesia). Harmonia: Journal of Arts Research And Education, 19(2), 141-151. Harmonia: Journal of Arts Research and Education 19 (2) (2019), 141-151 Available online at http://journal.unnes.ac.id/nju/index.php/harmonia DOI: http://dx.doi.org/10.15294/harmonia.v19i2.21124 can perform tourism values. Horjan (2011) mentioned that crafts have a mutual rela- tionship with tourism. On the one hand, craft products function as tourist souve- nirs which remind them of the places they visit. Moreover, the existence of craft cen- INTRODUCTION Craft is one of the representations of culture and functions not only as pro- ducts that can generate economic return but also as cultural commodities which  Corresponding author: E-mail: rarasugiarti@staff.uns.ac.id p-ISSN 2541-1683|e-ISSN 2541-2426