Deakin Research Online This is the published version: Wolfram Cox, Julie, Hughes, Owen, Schapper, Jan, Jones-Ellis, Jennifer and Caillard, Georgina 2009, Governance and goodness in the public arena, in ANZAM 2009 : Sustainable management and marketing , Promaco Conventions, [Canning Bridge, W.A.], pp. 1-18. Available from Deakin Research Online: http://www.deakin.edu.au/dro/view/DU:30022745 Reproduced with the kind permission of the copyright owner. Copyright : 2009, ANZAM