1 Recruitment and selection practices, person-brand fit and soft skills gaps in service organizations: The benefits of institutionalized informality Running title: Person-brand fit and soft skills gaps Dr Scott. A. Hurrell University of Stirling Prof. Dora Scholarios University of Strathclyde Citation: Hurrell, S. A., & Scholarios, D. (2011). Recruitment and selection practices, person- brand fit and soft skills gaps in service organizations: The benefits of institutionalized informality. In Brannan, M.J., Parsons, E., & Priola, V (Eds.) Branded Lives: The Production and Consumption of Meaning at Work (pp. 108-127). Cheltenham: Edward Elgar. See: https://books.google.co.uk/books?hl=en&lr=&id=mrd4BV6mmEIC&oi=fnd&pg=PA108&ots=YzgBDjn xYM&sig=7dgdn83nWyYex_n8WvC00P3yX9g#v=onepage&q&f=false