Dinamika Pendidikan 14 (2) (2019) 142-154
Dinamika Pendidikan
http://journal.unnes.ac.id/nju/index.php/dp
Canvas Model Business as an Innovation of Teaching Factory Learn-
ing
Sintha Wahjusaputri
, Somariah Fitriani, Suryadi Syarif
DOI: 10.15294/dp.v14i2.21167
Universitas Muhammadiyah Prof. DR. HAMKA, Jakarta Selatan, Indonesia
Abstract
This research was an attempt to design and enhance the Canvas Model Business of
nine blocks in one canvas within teaching factory based learning innovation at the
Fashion Department of 27 Public Vocational High School, Jakarta. The research
method used qualitative and quantitative methods. The qualitative method, data
collection was conducted within a SWOT analysis. This research was conducted in
27 Public Vocational High School, Jakarta, with the respondents were 82 students.
The quantitative method with in the matrices of Internal Factor Evaluation (IFE)
and External Factor Evaluation (EFE). The result of this research that implementa-
tion of the Canvas Model Business: (1) Customer Relationships in strategy 1 was
valued of 0.34, was “Increasing product marketing through print and electronic
media”; (2) Key Partnership in strategy 2 was valued of 0.31, for “Offering products
and having cooperation with several textile producers in Jakarta and outside Jakarta
“; (3) Value Propositions in strategy 3 was valued of 0.31, namely “Assuring and
improving product quality and adding variant to fashion”; (4) Customer Segment
in the strategy 4 was valued of 0.29, entitled “The Development of Out-of-School
Fashion Sales”; and (5) Channel on strategy 5 which was valued of 0.27, “Utilizing
occasional fashion events to meet market demand”.
How to Cite
Wahjusaputri, Sintha, Fitriani, Somariah, & Syarif, Suryadi.(2019).Canvas Model
Business as an Innovation of Teaching Factory Learning. Dinamika Pendidikan,
14(2), 142-154.
© 2019 Universitas Negeri Semarang
History Article
Received September 21, 2019
Approved November 19, 2019
Published December 30, 2019
Keywords
Canvas Business Model;
Human Resources Aspects;
Partnership Aspects, Product
Aspects; Teaching Factory
Correspondence Author:
Jl. Warung Buncit Raya No. 17 A, Mampang Jakarta Selatan
Email: sinthaw@uhamka.ac.id
p-ISSN 1907-3720
e-ISSN 2502-5074