https://doi.org/10.37956/jbes.v4i2.84 Journal of Business and entrepreneurial E1 http://journalbusinesses.com/index.php/revista eISSN: 2576-0971 journalbusinessentrepreneurial@gmail.com Teaching Negotiation in the Business Sector: Methods, Models, and Challenges. La enseñanza de la negociación en el sector empresarial: métodos, modelos y desafío. Otto Federico von Feigenblatt Keiser University Reginald Dennis Calderon Keiser University Malcolm Cooper Ritsumeikan Asia Pacific University ABSTRACT The present paper explores the different methods, models, and challenges of teaching negotiation in the business sector. Particular attention is paid to the challenges brought about by borrowing methods and techniques borrowed from the fields of law and conflict analysis and resolution. A problem-based approach is favored as a way to make negotiation less theoretical and more pragmatic. The integration of communication and problem-solving techniques as part of the negotiation curriculum is also recommended and a case study of the application of the Buzan mind-mapping technique as part of integrative negotiation is explored in detail. Moreover, certain best practices borrowed from applied anthropology are also operationalized to deal with cultural and social differences in business negotiation. Keywords: negotiation, mind-mapping, business education, conflict analysis and resolution.