International Journal of Economics and Finance; Vol. 12, No. 9; 2020 ISSN 1916-971X E-ISSN 1916-9728 Published by Canadian Center of Science and Education 73 Warehouse Management System of a Third Party Logistics Provider in Malaysia Vellian Vatumalae 1 , Premkumar Rajagopal 2 , Veera Pandiyan Kaliani Sundram 3 1 Institute of Post Graduate Studies, Malaysia University of Science and Technology, Selangor, Malaysia 2 Malaysia University of Science and Technology, Petaling Jaya, Malaysia 3 Department for Technology & Supply Chain Management, Faculty of Business and Management, Universiti Teknologi MARA, Malaysia Correspondence: Vellian, Institute of Post Graduate Studies,Malaysia University of Science and Technology, Kota Damansara, 47810 Petaling Jaya, Selangor, Malaysia. E-mail: vellianv@yahoo.com.my Received: May 18, 2020 Accepted: July 28, 2020 Online Published: August 15, 2020 doi:10.5539/ijef.v12n9p73 URL: https://doi.org/10.5539/ijef.v12n9p73 Abstract This study aims to explore the significant benefits gained from the implementation of the Warehouse Management System in 3rd Party Logistics Service Provider. A qualitative research approach been adopted by conducting an in-depth case study in one of Halal third-party logistics (3PLs) company located in central Malaysia, offering most of the logistics services, including transportation and warehousing. Information obtained from the warehouse operations managers in understanding the overall benefit of the warehouse management system. As a result of the highly competitive in 3rd party logistics market, environment companies are continuously forced to improve their warehousing operations into a system based applications. Many 3rd party logistics companies have also customized their value proposition to meet better customer demands, which has led to changes in the role of warehouses. The findings of this study have significant implications for both academicians and the 3PLs organizations to further explore the theories, practices, and the implementation of the Warehouse Management System in the warehouse operations. The future studies may lead to an investigation of the relationship of the warehouse management system with 3PL business competitiveness among the 3PL’s organization. Keywords: warehouse management system, warehouse operations performance, warehouse key performance indicator, 3rd party logistics, halal warehouse operations 1. Introduction According to the Logistics Glossary, the definition of Third Party Logistics (3PL) services as:- outsourcing all or much of a company’s logistics operations to a specialized company. According to Robinson (2014), the term “3PL” was first used in the early 1970s with main focus is to identif y intermodal marketing companies (IMCs) in transportation contracts however the definition has broadened to the point where nowadays, every logistics firm that offers some kind of logistics service has been rebranded as a 3PL in such services the 3PL provided inclusive of transportation or freight management (including warehousing technology, freight management, accounting, and services around claims), public and or contract warehousing, freight consolidation and distribution management Traditionally, a warehouse is a supply chain facility or center for consolidate products, to eliminate the transportation cost and achievement of scale in manufacturing or in purchasing (Bartholdi & Hackman, 2006) or provide value-added processes and shorten response time (Gong & De Koster, 2008). Recently the warehousing industry has also been identified as one of the key operations in supply chain where the warehouse providers companies can offer tailored services for their customers and achieve competitive advantage in the marketplace. There are various types of warehouses: they can be classified into production warehouses and distribution centers (Ghiani, Laporte, & Musmanno, 2004) and by their roles in the supply chain the type of warehouses can be classified as raw materials warehouses, work-in-process warehouses, finished goods warehouses, distribution warehouses, fulfillment warehouses, local warehouses directly to customer demand, and value-added service warehouses by their position in the supply chain network (Frazelle, 2001).