P-ISSN 2716-3652 E-ISSN 2723-1003 DEDIKASI PKM UNPAM Vol. 1, No. 3, September 2020, Hal (41-47) @Prodi Manajemen Fakultas Ekonomi Universitas Pamulang 41 STRATEGI PEMASARAN LEMBAGA AMIL ZAKAT NAHWA NUR UNTUK MENINGKATKAN DONATUR DI MASA PANDEMI COVID-19 DI CIBINONG, BOGOR, JAWA BARAT Dewi Nari Ratih Permada, Ugeng Budi Haryoko, Enny Savitri, Agus Supriatna, Didi Sunardi Fakultas Ekonomi Universitas Pamulang Email:dosen00821@unpam.ac.id Abstract The Covid-19 pandemic in Indonesia began with the discovery of sufferers of Covid-19 on March 2, 2020. The social and economic side of the covid- 19 pandemic has also felt the impact of the pandemic. As a result, many people cannot work because of the government's appeal to stay at home. The Covid-19 pandemic is slowly eating away at the joints of the people's economy. Especially in the Parung Panjang area, Bogor. The village area of Parung Panjang has very minimal income or can be said to have no income because they cannot leave the house.The purpose of this PKM activity is to improve the marketing strategy of the Nahwa Nur Amil Zakat Institute, located at Ruko Sabar Ganda, Jl. KSR Dadi Kusmayadi No.6, Cibinong, Bogor, West Java so that donations will continue to increase during the Covid-19 pandemic. Participation in providing solutions to solve partner problems, namely the poor in the Parung Panjang Bogor area because of the Covid-19 Pandemic, namely they did not get income due to the PSBB which was enforced in the West Java region. From that basis, the lecturers of Pamulang University, especially the Management Study Program in collaboration with the Nahwa Nur Amil Zakat Institute, are trying to ease their burden by learning and providing donations in the form of food (groceries) which are distributed to several places for people affected by the Covid-19 pandem in the Cibinong area, Bogor, West Java. Keywords: PKM, Marketing Strategy, Amil Zakat Nahwa Nur Institution, Donors during the Covid-19 Pandemic Abstrak Pandemi covid-19 di Indonesia diawali dengan temuan penderita penyakit covid-19 pada 2 Maret 2020. Dampak pandemi covid-19 turut dirasakan masyarakat dari sisi sosial dan ekonom. Imbasnya, banyak masyarakat tidak bisa bekerja karena adanya imbauan untuk tetap di rumah dari pemerintah. Pandemi Covid-19 perlahan menggerogoti sendi-sendi perekonomian rakyat. Menyusul, pemerintah membatasi ruang aktivitas dan kerumunan warganya. Dan kondisi ini berimbas pada kaum dhuafa. Terutama di Daerah Parung panjang, Bogor. Wilayah perkampungan Parung Panjang berpenghasilan sangat minim atau bisa dikatakan tidak memiliki penghasilan disebabkan tidak dapat keluar rumah. Tujuan dari kegiatan PKM ini adalah untuk meningkatkan strategi pemasaran Lembaga Amil