ISSN 2411-9563 (Print) ISSN 2312-8429 (Online) European Journal of Social Science Education and Research May-August 2018 Vol 5 No 2 259 DOI: 10.26417/ejser.v5i2.p185-190 Open Access. © 2018 Sophio Moralishvili and Vladimer Adeishvili. This is an open access article licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 4.0 License (Review Article) Deconstruction of Gender Stereotypes Through Fashion Nihan Akdemir Assist. Prof. Dr., Altınbaş University, Faculty of Fine Arts and Design Abstract This research aims to investigate the role of fashion in the context of the deconstruction of gender stereotypes. Expectation of society and culture related to the biological structure of the individual carries some roles and this role also carries many gender stereotypes in it. But the individual can be use the clothing style to express his or her gender identity which may not match the expectations of the community and society. In the context of big role of the clothing, stereotypes could be deconstructed because clothes are the visible expression of gender identity of the person. And fashion is a big part of this structure because fashion is a pioneer of what people wear. Nowadays fashion has also mean about expressing identity independent of whether you were born male or female. Many fashion brands prepare their collections in the concept of ‘gender fluid’ by deconstructions. The representations of gender fluidity through fashion help bring a sense of normality to people who are trying to find the self-confidence to express who they want to be. And the results are showed that the numbers of collections about it are increasing and fashion sector takes this issue into consideration. Keywords: Fashion, Gender Identity, Gender Stereotypes, Deconstruction, Gender Fluid Introduction Stereotypes are the common beliefs and values of the group, culture or religions and the gender stereotypes are fixed ideas about men’s and women’s traits and capabilities and how people should behave based on their gender. For example common gender stereotypes about the color blue and pink for boy and girl. In fact these stereotypes could lead also to discrimination. But clothing for both men and women is culturally defined by the society. Cultural norms and expectations are related to the meaning of being a man or woman and are closely linked to appearance means clothing, because the clothing is the most important point of representationof the identity. At this point the clothing has a big role. When the concept of clothes is concerned, the concept of fashion is emerging. And the essence of fashion is transformation and innovation and Deschamps has come to the conclusion that fashion is global. Three of Deschamps' twelve vector fashion devices are gender, society, and norm. So, the relationship between gender and fashion is an important point, even with different parameters. It means that If society changes, norms changes and ıf the norms changes, fashion changes or vice versa. And also these changes can come out with the changes of perceptional perspective. In this research the stereotypes in the perception of form and color appearances about clothing has been tried to examine. Then, the gender stereotypes which are deconstructed at fashion scenes have been explained over the examples. The role of fashion in the adoption of change by society has been tried to explain through examples.