Association for Information Systems AIS Electronic Library (AISeL) PACIS 2014 Proceedings Pacific Asia Conference on Information Systems (PACIS) 2014 ONLINE HEALTH INFORMATION SEEKING BEHAVIOUR: UNDERSTANDING DIFFERENT SEARCH APPROACHES Patrick Cheong-Iao Pang e University of Melbourne & NICTA Victoria, cipang@unimelb.edu.au Shanton Chang e University of Melbourne, shanton.chang@unimelb.edu.au Jon Pearce e University of Melbourne, j.pearce@unimelb.edu.au Karin Verspoor e University of Melbourne, karin.verspoor@unimelb.edu.au Follow this and additional works at: hp://aisel.aisnet.org/pacis2014 is material is brought to you by the Pacific Asia Conference on Information Systems (PACIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in PACIS 2014 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Pang, Patrick Cheong-Iao; Chang, Shanton; Pearce, Jon; and Verspoor, Karin, "ONLINE HEALTH INFORMATION SEEKING BEHAVIOUR: UNDERSTANDING DIFFERENT SEARCH APPROACHES" (2014). PACIS 2014 Proceedings. Paper 229. hp://aisel.aisnet.org/pacis2014/229