IMPACT OF ADVERTISEMENT AND BRAND IMAGE ON CONSUMER BUYING BEHAVIOUR OF ELECTRONIC PRODUCTS- HOME APPLIANCES (WASHING MACHINES, INVERTERS AND MICROWAVE OVENS) IN NATIONAL CAPITAL REGION Thesis submitted for the award of the degree of DOCTOR OF PHILOSOPHY in Management Studies by Ghanshyam Sharma Roll No. 1702990008 Under the supervision of Dr. Avjeet Kaur Department of Management Studies School of Management & Commerce K.R. MANGALAM UNIVERSITY Sohna Road, Gurugram, Haryana, India September 2021