Research Article Relationship between Hedonic Hunger and Health Interest on Habit and Sodium Intake Patterns in Food Consumption Imam Santoso , 1,2 Susinggih Wijana, 3 Afita Ismawati, 1 and Wenny Bekti Sunarharum 4 1 Agroindustrial Management Laboratory, Faculty of Agricultural Technology Universitas Brawijaya, Malang, Indonesia 2 Creative Agroindustry Research group, Universitas Brawijaya, Malang, Indonesia 3 Agro-chemistry Technology Laboratory, Faculty of Agricultural Technology, Universitas Brawijaya, Malang, Indonesia 4 Sensory and Applied Food Science Research Group, Faculty of Agricultural Technology, Universitas Brawijaya, Malang, Indonesia Correspondence should be addressed to Imam Santoso; imamsantoso@ub.ac.id Received 4 March 2019; Accepted 3 July 2019; Published 22 July 2019 Academic Editor: Salam A. Ibrahim Copyright © 2019 Imam Santoso et al. Tis is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Many people are motivated to eat healthily but fnd it difcult to override established and less healthy habits. Habits, by their nature, are unconscious and cued by the environment, thus making them powerful determinants of behavior. Tis study examined how hedonic hunger and health interest are related to habit and whether sodium consumption is mediated by hedonic hunger, health interest, and habit. A total of 117 students of Universitas Brawijaya took part in the study. Data analysis were done using Partial Least Square (PLS) and a semi-quantitative food frequency questionnaire (SQ-FFQ). PLS was used to analyze the infuence of the relationship between independent and dependent variables. SQ-FFQ was used to determine sodium intake in grams/day. Te average sodium intake in this study was 2.47 grams/day. Tis analysis shows that hedonic hunger and health interest had a signifcant impact on health habits but not on sodium intake. 1. Introduction Consumers ofen mention that health considerations are one of the motivations for choosing particular foods [1]. Adequate nutrition intake is an important aspect of leading a healthy life [2]. Te importance of health is important to some people when choosing which food to consume [3]. Misguided diet or inappropriate food selection can be factors in developing various diseases such as high blood pressure (hypertension). Research shows that people who are very motivated to meet their health goals form healthy eating habits and do not have to struggle against unwanted desires [4]. Based on [5], every year, 9.4 million people risk death from heart disease and stroke because of high blood pressure. If these two diseases are combined, they are the number one cause of death in the world. Hypertension also increases the risk of kidney failure, blindness, and other diseases and ofen coincides with other health risk factors such as obe- sity, diabetes high cholesterol. Interestingly, WHO reported that high-income countries had lower rates of hypertension compared to low to middle-income countries. Based on Indonesian’s Ministry of Health data in 2013, 25.8% of its population sufered from hypertension. In Indonesia, there has been a shif in eating patterns to the consumption of fast food and preserved foods. Tis type of consumption pattern has developed very quickly, especially in major cities. It is known that fast food and preserved food contain high salt, saturated fats also low in fat that can cause hypertension. One of the high risk factors in developing hypertension is increased salt intake [6]. Salt is a source of sodium [7]. Sodium is not only found in table salt, but also found naturally in most foods, including milk, cream, eggs, meat, and clams. High quantities of sodium are also found in processed foods such as bread, crackers; processed meats, such as bacon, sausages and ham; snacks such as pop- corn; and spices such as soy sauce, fsh sauce and broth [8]. According to [9], people are ofen unaware of the amount of salt they consume. Uncontrolled sodium intake is caused by casual dietary consumption patterns such as habit, hedonic hunger and health interest. Decreasing sodium intake is proven to signifcantly reduce blood pressure in adults. Hindawi International Journal of Food Science Volume 2019, Article ID 9517140, 7 pages https://doi.org/10.1155/2019/9517140