Graduate Teses and Dissertations Iowa State University Capstones, Teses and Dissertations 2012 Te infuence of level of issue relevance and emotional appeals in public service ads on atitudes and behavioral intentions toward global climate change Supathida Kulpavaropas Iowa State University Follow this and additional works at: htps://lib.dr.iastate.edu/etd Part of the Mass Communication Commons Tis Tesis is brought to you for free and open access by the Iowa State University Capstones, Teses and Dissertations at Iowa State University Digital Repository. It has been accepted for inclusion in Graduate Teses and Dissertations by an authorized administrator of Iowa State University Digital Repository. For more information, please contact digirep@iastate.edu. Recommended Citation Kulpavaropas, Supathida, "Te infuence of level of issue relevance and emotional appeals in public service ads on atitudes and behavioral intentions toward global climate change" (2012). Graduate Teses and Dissertations. 12372. htps://lib.dr.iastate.edu/etd/12372