Studies in Business and Economics Studies in Business and Economics - 171 - PRIORITY MANAGEMENT – A DIRECTION TOWARDS COMPETITIVENESS GOVOREANU Alexandru Lucian Blaga University of Sibiu, Romania MORA Andreea Lucian Blaga University of Sibiu, Romania ŞERBAN Anca Lucian Blaga University of Sibiu, Romania Abstract: In a time when the most of us have to cope with globalization, the key for surpassing the negative effects produced by it, resides in choosing the right strategy. This necessary involves a performance management. Through this paper we propose priority management as an efficient way of thinking about gaining the vital competitive advantage. Keywords: priority management, the Pareto law, 1-3-6 method, competitiveness, efficiency 1. Introduction Nowadays globalization is often mentioned for designating the correlations between national economies as well as the international economic flows in the background of the world economy. The internationalization of economic activities represents a higher stage in the development of the above mentioned correlations which contains the world economy, all the countries and all field of activity. Once integrated in the European Union, Romania must advance on this higher stage of development and this situation is possible just by increasing its competitiveness as well as all the individual components of the national economy. Considering all this it is clear that we need a viable strategy at a microeconomic level as well as at a macroeconomic level, in order to survive in this competitive environment in an efficient manner through a high quality strategy. At a macroeconomic level, the representatives of the state should conceive a new national strategy, applicable most efficiently as soon as possible. The state must