Moreira J. C.; Bueno J. J. F.; Albach V. M. & Burns R. C. (2021). Visitor percepton and satsfacton: The positves and negatves of visitng the Tapajos Natonal Forest Between 2014-2016. Applied Tourism, 6(3), 18-26. Applied Tourism ISSN: 2448-3524 https://siaiap32.univali.br/seer/index.php/ijth/index Applied Tourism Programa de Pós-Graduação em Turismo e Hotelaria Universidade do Vale do Itajaí (UNIVALI) ISSN: 2448-3524 Capes/Qaulis: B2 https://siaiap32.univali.br/seer/index.php/ijth/index VISITOR PERCEPTION AND SATISFACTION: The positives and negatives of visiting the Tapajos National Forest Between 2014 - 2016 Jasmine Cardozo Moreira a Jad Jacqueline Ferraz Bueno b Valéria de Meira Albach c Robert Clyde Burns d ABSTRACT: The Tapajós National Forest (FLONA) is a Conservation Unit (UC) located in the Brazilian Amazon state of Pará. The Flona Tapajos, managed by the Instituto Chico Mendez (ICMBio) has extensive public use (recreation and tourism). In order to identify the negative and positive aspects observed during recreation/tourism visits to the FLONA, an in-person visitor use survey was conducted at the FLONA. As part of a larger study, the objective of this manuscript was to identify the positives and negatives of the visitation pointed out by the visitors of the Tapajós National Forest in the period from 2014 to 2016. A total of 14,291 comments were analyzed, of which 9,004 were positive comments and 5,287 were negative comments. Thematic analysis and a qualitative method was used, and the comments were placed into three categories and 22 subcategorys, according to keywords. The results identify the items that may cause either satisfaction or dissatisfaction by the public. The findings help resource managers better understand the Conservation Unit and the data can support better public use programs and visitation management. Aceito:12/Jul/2021 Publicado: 30/Set/2021 a PhD in Geography - UFSC jasminecardozo@gmail.com b Tourism Student - UEPG c PhD in Geography - UFPR d PhD in Leisure Studies - Pennsylvania State University DOI: htps://doi.org/10.14210/at.v6n3.p18-26 ©2021 autores. Publicado por Univali Esse artigo é de livre acesso sob a licença KEYWORDS: Conservation Unit Visitors Satisfaction. Management Artigo Científico Info do artigo: