Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=ussj20 The Social Science Journal ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/ussj20 Sticking to stereotypes: A cross-cultural analysis of gender portrayals in homepage advertisements of online dating sites in 51 countries Aditi Paul & Saifuddin Ahmed To cite this article: Aditi Paul & Saifuddin Ahmed (2021): Sticking to stereotypes: A cross-cultural analysis of gender portrayals in homepage advertisements of online dating sites in 51 countries, The Social Science Journal, DOI: 10.1080/03623319.2021.1937468 To link to this article: https://doi.org/10.1080/03623319.2021.1937468 Published online: 04 Jun 2021. Submit your article to this journal Article views: 155 View related articles View Crossmark data