Volume XI • Issue 31 (March 2018) pp. 59–67 Warsaw School of Economics Collegium of Management and Finance Journal of Management and Financial Sciences JMFS Magdalena Rzemieniak Faculty of Management Lublin University of Technology The Impact of Post-Reality on Creative Businesses A BSTRACT Post-reality is a result of technological changes in the marketing environment. Tis phenomenon has a great impact on creative enterprises. Te objective of the study is to characterise the impact of the newest trends in the marketing environment on creative businesses. Te article presents the results of the research on the infuence of post-reality on the operating strategies of creative businesses. Te study was supplemented with examples in the form of case studies. Te study uses secondary sources obtained with the desk research method and proprietary partic- ipating observations. Keywords: post-reality, creative business JEL Classifcation Codes: M0, M3, M2