Quest Journals
Journal of Research in Humanities and Social Science
Volume 9 ~ Issue 6 (2021)pp: 18-23
ISSN(Online):2321-9467
www.questjournals.org
*Corresponding Author: Deepa Tattimani 18 | Page
Research Paper
The Role of Television in Creating Awareness About Climate
Change Issues Among Women
Deepa Tattimani
Research Scholar
Department of Journalism and Mass Communication
Karnataka State Akkamahadevi Women’s University, Vijayapura
Sushma Naik
Research Scholar
Department of Journalism and Mass Communication
Karnataka State Akkamahadevi Women’s University, Vijayapura
Prof. Onkaragouda Kakade
Professor and Chairman
Department of Journalism and Mass Communication
Karnataka State Akkamahadevi Women’s University, Vijayapura
ABSTRACT
The present study indicates the role of television in informing and communicating climate change.
Environmental change is a long-haul change in the measurable dissemination of climate designs over periods
running from decades to a great number of years. The main aim of this study is to know the utilization pattern of
media among the respondents and to assess the role of television in creating awareness about climate change.
For the present study, the descriptive research design is adopted and for the selection of the samples simple
random techniques are used and a structured questionnaire schedule is designed for the collection of the
primary data. The collected data will be analyzed through a statistical package for social sciences.
KEYWORDS: Climate change, Awareness, Television, Media.
Received 02 June, 2021; Revised: 14 June, 2021; Accepted 16 June, 2021 © The author(s) 2021.
Published with open access at www.questjournals.org
I. INTRODUCTION:
Environmental change isn't a natural issue now. It has emerged as the major developmental challenge
in the present society. Climate change defines the significant changes in the state of the atmosphere,
temperature, wind patterns, and other measures in our surrounding environment. This change affects public
health, social issues, economy, politics, public relations, and many other stages of life. In recent days, climate
change has been mentioned as a change in the modern climate according to the context of environmental policy.
Now, climate change becomes a major global concern. Naturally, climate changes from year to year. It
is caused by both natural processes and human activities. Climate change has various consequences on planets,
society, plant life, animal life, economy, business, and societal activities. Major environmental issues are air
pollution, water pollution, land degradation, deforestation, water scarcity, decrease in groundwater level, and so
on. These are the major challenges India faces these days. The rapid increase in the population, globalization,
urbanization, and some other developments also leads to a burden on the environmental issues and their
consequences.
Media has played an important role in setting perceptions and creating awareness on environmental
issues. “Government officials, scientists, journalists have shaped government policies for more than thirty years.
When the world saw the picture of the earth, photographed from space during1960's, awareness of the earth as a
whole system, fragile and finite, became a paradigm of our era” (Dryzek, 1997). This awareness was
accompanied by an insight into environmental issues that our earth is facing. “Geographers argue that
environmental issues today have drawn the attention of the common man as environmental derogation and