IOSR Journal Of Humanities And Social Science (IOSR-JHSS) Volume 10, Issue 5 (May. - Jun. 2013), PP 68-74 e-ISSN: 2279-0837, p-ISSN: 2279-0845. www.Iosrjournals.Org www.iosrjournals.org 68 | Page Social Impact of Virtual Communication on Nascent Society of Pakistan Muhammad Nawaz Tunio 1 , Pir Irfan Shah Rashdi 2 , Qazi Muhammad Moinuddin Abro 3 , Shabana Sartaj 4 , Shazia Parveen Tunio 5 1 Centre for Biosaline Agriculture (CBSA), Sindh Agriculture University, Tandojam 2&3 Mehran University Institute of Arts, Science and Development (MUISTD), Mehran University of Engineering and Technology, Jamshoro 4 Department of English, Faculty of Social Sciences, Sindh Agriculture University, Tandojam 5 Social Science Research Institute, PARC, Tandojam (Pakistan) Abstract: Nascent society of Pakistan has potential towards the use of emerging technology for the social perspective, as social perspective of new technology has filled social gaps among the people living at distances. Besides filling social gaps, virtual communication has provided opportunity to find out new friends, people of different disciplines and to establish new social network and to extend social zone at local, national and international level. Through virtual communication, everybody is able to enjoy the taste of diversity which gives great social charm of life. This study focuses on the interest of the people of different disciplines towards the virtual communication. Keywords: ICT, social network, communication. I. Introduction and background Communication with the help of electronic devices is a virtual communication. Information technology has integrated people and machines for the social cause. Computer has developed virtual communities where social interrelationship has taken place in a very significant way. Information Communication Technology (ICT) has paved the way for global connectivity (Wellman, et. al.,1996). Virtual communication triggers social networks and distant relationships (Ravid, and Soroka (2004). Virtual communication has facilited the masses with communication opportunities at great distances for the quality of social life. New media technologies have reduces the distances among world borders (Wade, et. al., 2010). ICT has developed social network and caused rapid mobilization in contacts and social relationships. Communications technologies have increased the access to exchange the information and new dimension of social implications (Kenyona, et. al., 2002). Significance of virtual communication in social context Virtual communication has fostered motivation of knowledge sharing among the peoples. Social ties through electronic devices have integrated whole society as a global village (Chiu, et. al., 2006). Virtual communication has caused social movements as it has impact on the public opinion and common interest. Effective mobilization attempts to remain people connected and ICT is an instrumental for the virtual communication at personal and professional level (Diani, 2010). People participation in Education, social and political information activities has become possible across the borders via virtual communication. Electronic devices shape the norms and attitudes through virtual communication. (Blanchard and Horan, 1998). Many crucial and critical social actions are taking place with the help of computer aided communications in the developed and developing societies of the world. Collective mobilization occurs when educated masses prefer to un-limit the physical boundaries and initiate the virtual communication (Garretta, 2006). Hypothesis Purpose of the study is to assess the significance of the virtual communication among the people living in developing society of Pakistan. Response of the people was statistically analyzed through SPSS. II. Methods In order to accomplish the objective of the study, the data were collected through different sources. Primarily, observations and structure interviews were conducted across the people of different disciplines.