Indian Res. J. Ext. Edu. 9 (3), September, 2009 43 Measuring Scale of Economic Motivation of Dairy Farmers H.R. Meena 1 and R.M. Fulzele 2 1. Scientist, IVRI, Campus Mukteswar-Nainital, 2. Retd. Principal Scientist, NDRI, Karnal-Haryana Corresponding author Email: drhrmeena@yahoo.com ABSTRACT The present study was conducted in the Udaipur and Banswara district of Rajasthan state during 2001-2003 with the four tribes groups namely Meena, Bhil, Garasia and Damor. Findings showed that majority of Meena (53.33%), Bhil (94%), Garasia (71.11%) and Damor tribes (84.45%) exhibited low level of economic motivation. Surprisingly none of Bhil, Garasia and Damor tribes were found in high level of economic motivation. It could also be observed that economic motivation of Meena tribes was marginally higher than other three categories of tribes. A marked difference could also be observed between all the four tribal communities in the study area. Key words: Economic motivation; Tribal communities; Animal husbandry and dairying sector contributes about 22 per cent of the value of the output of total agricultural and allied sector (2004). In India, food consumption basket is being diversified gradually in favour of non-food grain items like milk, meat and egg. Rapid advances in feed improvement and genetic and reproductive technologies offer scope for overcoming many of the technical problems posed by increased livestock production. Productivity is the key to growth. We have no option but to raise the productivity of our livestock through scientific breeding, feeding and management. Economic motivation refers to the occupational success in terms of profit maximization and relative value on economic ends placed by dairy farmers. The investigation was under taken with the objective to construct the economic motivation scale towards improved dairy farming practices among tribal dairy farmers. METHODOLOGY The present paper presents data gathered in a random cluster sample of the tribal belts of southern Rajasthan state of India. 200 respondents, 50 each from four tribal communities namely Meena, Bhil, Garasia and Damor were selected for the study. The details of the steps followed in the construction of Likert (1932) type scale to measure the economic motivation among tribes dairy farmers towards improved dairy farming practices have been discussed as below:- a) Collection of economic motivation statements: The first step in the scale construction was to collect and select a set of statements covering the entire universe of content. Twenty statements that reflect various aspects of Improved Dairy Farming Practices (IDFPs) were collected for construction of the scale. The collection of these raw items was done after a careful scanning of relevant literature and in consultation with the personnel involved in dairy farming, Dairy Development Officers and Scientists engaged in Animal Husbandry / Dairying. b) Editing the statements: The collected statements were edited as per the 14 criterion enunciated by Edwards (1969) and consequently a total of 5 statements were eliminated. A list of remaining 15 statements which satisfied the criterion were provided to the judges to examine the relevancy of each of these statements for inclusion in the final scale. Thus, after scrutiny of the judges, a total of 15 statements were retained for further analysis with arrangement on a three-point continuum. c) Responses to raw items: The proforma containing these 15 statements on three continuum were mailed by post and also handed over personally to the subject matter specialists including scientists, professors, veterinary officers and experts in the field. The judges were requested to examine each statement and indicate their degree of agreement or disagreement with each statement on three - point continuum, viz., agree, undecided and disagree. Complete responses were received from 30 out of 40 judges.