http://heb.sagepub.com Health Education & Behavior DOI: 10.1177/1090198106288252 2008; 35; 190 originally published online Nov 17, 2006; Health Educ Behav Shailes Neupane and Cheikh Niang Cynthia Waszak Geary, Holly M. Burke, Laura Johnson, Jennifer Liku, Laure Castelnau, Messages: The Role of Message Format, Culture, and Gender Personal Involvement of Young People in HIV Prevention Campaign http://heb.sagepub.com/cgi/content/abstract/35/2/190 The online version of this article can be found at: Published by: http://www.sagepublications.com On behalf of: Society for Public Health Education can be found at: Health Education & Behavior Additional services and information for http://heb.sagepub.com/cgi/alerts Email Alerts: http://heb.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://heb.sagepub.com/cgi/content/refs/35/2/190 Citations by Carmen J. Head on June 12, 2009 http://heb.sagepub.com Downloaded from