128 Jurnal organisasi dan manajemen 15 (2)2019, 112-140 SMEs Development Strategy of Footwear Business Syufriadi Ibrahim 1* , Dodik Ridho Nurrochmat 2 , Agus Maulana 1 1 Management and Business, School of Business, IPB University, 16151 2 Department of Forest Management, Faculty of Forestry, IPB University Bogor,16680 *Corresponding author e-mail: adiebaim@gmail.com Article Info Abstract The main objective of this research is to analyze the strategy of developing the footwear business. Case studies were carried out at CV Hikmah Shoes Bogor. The initial analysis was carried out by identifying the business of the ongoing CV Hikmah Shoe model and analyzing the external and internal scope to identify problems that occurred in the company. The descriptive method used to identify CV Hikmah Shoes Bogor using, Internal Factor Matrix (IFE) and External Evaluation Factor (EFE) used to analyze internal and external factors at CV Hikmah Shoesr. SWOT matrix selected to determine the strategy to be implemented and Quantitative Strategy Planning Matrix (QSPM) is used as a process to determine strategic priorities for the company. The results of the SWOT Matrix in this study produced six alternative strategies that were chosen as development strategies at CV Hikmah Shoes, Bogor. results The best strategy taken in developing the footwear business is to maximize promotion and marketing using social media or e-commerce and to continue with the improvement business. Keywords: EFE, IFE, SWOT Matrix, QSPM JEL Classification: M2, M21, L67 DOI: 10.33830/jom.v15i2.712.2019 Introduction Manufacturing industries that focus on labour from 2011-2015 experienced an average growth of 6,1% per year and almost 60% of the output of this industrial sector was dominated by labour-intensive industries which included the footwear industry, industry TPT (Textiles and Textile Products) and industry of fabricated metal products, except machinery and equipment (Badan Pusat Statistik, 2017). The manufacturing industry for processing genuine and imitation leather into footwear is an industry that is usually done both on a small scale industry or household and industry on a large scale. The existence of these small footwear industries plays an important role in the acquisition of foreign exchange and strengthens the national industrial structure (Hubeis, 2011), especially through the utilization and development of natural resource potential (SDA) owned by Indonesia and is one of the mainstay of sources of income and foreign exchange revenues originating from the non-oil and gas sector. Indonesian footwear exports in 2015 reached $ 4.7 billion in footwear and have experienced significant development (Indonesia- Investments, 2016). Jurnal Organisasi dan Manajemen 15 (2)2019, 128-140