http://rwe.sciedupress.com Research in World Economy Vol. 12, No. 1, Special Issue; 2021 Published by Sciedu Press 279 ISSN 1923-3981 E-ISSN 1923-399X The Role of Social Marketing in the Prevention of Corona Virus (Covid-19) in Jordan Khaled Tawfeq Al Assaf 1 & Mahmoud Hudaib 2 1 Marketing Department, Zarqa University, Zarqa, Jordan 2 Marketing Researcher Correspondence: Dr. Khaled Tawfeq Al Assaf, Associate Professor, Marketing Department, Zarqa University, Zarqa, Jordan. E-mail: kassaf@zu.edu.jo Received: August 12, 2020 Accepted: November 5, 2020 Online Published: January 18, 2021 doi:10.5430/rwe.v12n1p279 URL: https://doi.org/10.5430/rwe.v12n1p279 Abstract This study aimed to identify the role of social marketing (government role, community culture, reference groups) in the prevention of Coronavirus in Jordan. The study was conducted on a random sample targeting all individuals in Jordanian society from different groups lived in other regions, The outcomes of the study indicated that the variable of governmental role adopts the concept of social responsibility with a high average, and the results of the survey signposted that each of the variables of community culture and reference groups has broad contributions in the field of social marketing; represented in the guidance and educational dimensions in combating the pandemic, and the most significant recommendation proposed by the study is the necessity to intensify the efforts of reference groups and celebrities - especially economists - in raising the level of awareness regarding health and economic risks in such exceptional circumstances, and the need to strengthen the community-partnership between the government and community - companies and individuals - in all aspects regarding social responsibility towards the country, and raise awareness levels of societies, especially in developing countries. Keywords: social marketing, government role, community culture, reference groups, Coronavirus (Covid-19) 1. Introduction It was only a few days after the world announced the first cases of coronavirus infection until this small enemy became the primary concern of all countries of the world as government leaders and international organisations sought to intensify various decisions to enhance the protection of themselves from the Corona pandemic. Moreover, the crisis management process at the local and international levels is not sufficient to protect the people, as support from the community itself is also required. Thus, the role of social marketing appears as a convincing performance in control and preventing the spread of the virus. Though largely ignored by textbooks (Fort, 1997, Donavan and Henley, 2003; Kelley, 1952) the field of social marketing has developed on two independent tracks over the past 40 years. (Shank, 2004), mention that the Globally, communities face an ever-increasing number of health problems, raising the value of attempts to promote social reform. Social marketing, the use of marketing to plan and execute campaigns to inspire improvements in socially beneficial actions, has increased in popularity and use within the public health sector. The concept of social marketing has expanded significantly in developed and developing countries, as social marketing has become an indispensable part of formulating strategies for business organisations at all different levels; international and national. Moreover, the term social marketing is not only limited to the academic approach but also covers most of the business activities of companies and organisations. Later, ten years ago, social marketing was used by various centres and destinations, including the Centers for Disease Control and Prevention (CDC), U.S. Department of Agriculture (USDA). The U.S. Department of Health and Human Services (USDHHS), and other governmental and nonprofit organisations, to increase fruit and vegetable consumption, enhance breastfeeding, and reduce Fat consumption, enhanced physical activity, and activation of a wide range of other preventive health behaviours (Bryan et al, 2010). Specifically, at this time, we can see several forms of social marketing featured in different media; this was evident in the period of the Corona pandemic in most countries of the world. At the same time, the role of social marketing