Jurnal Kesehatan, ISSN 1979-7621, Vol. 6, No. 1, Juni 2013: 80-88 80 HUBUNGAN ANTARA PERSEPSI PASIEN TENTANG KUALITAS DAN KEMAUAN MEMBAYAR PELAYANAN KESEHATAN GIGI DI MMC UMS Edi Karyadi 1 dan Bhisma Murti 2 1 Fakultas Kedokteran Gigi Universitas Muhammadiyah Surakarta Jl. A. yani, Tromol pos I, Pabelan, Surakarta 2 Fakultas Kedokteran UNS Abstract Until now there is no standard for measuring the standard willingness to pay of patients and patient satisfaction for the quality of dental care. Research purposes to assess the magnitude of willingness to pay for outpatient dental care and want to test the factors that affect willingness to pay for outpatient dental care at the Muhammadiyah Medical Center (MMC UMS). This study was observational analytic study with cross-sectional approach, where all the variables studied were observed at the same time. The study population was patients who received outpatient dental care with systematic sampling. To the adequacy of the sample required a minimum sample size of 120. The data collection by ques- tionnaire content validity technique. The results showed 60.8% of patient education level is college. The average patient’s willingness to pay for dental care Rp.60.833. The average satisfaction score of patients on dental health services is 77.35 (including the high satisfaction category). While the average patient income for Rp.2.110.417. Statistical analysis proves ‘there is a positive correlation’ between service quality and willingness to pay for dental care patients (r = 0247, p <0.05). In this study also proves ‘there is a positive correlation’ between the patient and the willingness to pay income dental care (r = 0.730, p <0.05). With the regression test showed the ‘three variables (education, income and quality of service)’ jointly able to predict variations in the willingness of patients to pay for 59.7% and statistically fit regression model (valid) (p <0.001). Keywords: Education, Income, Quality of Service, Willingnes to Pay PENDAHULUAN Penyakit gigi dan mulut meru- pakan masalah utama yang diderita oleh 90% penduduk di Indonesia. Prevalensi penyakit ini cenderung meningkat, dan bila tidak dilakukan perawatan maka akan semakin parah. Penyakit gigi dan mulut yang banyak ditemukan di masyarakat adalah penyakit karies gigi (Yovita, 2007). Apabila masalah karies dibiar- kan dan kecenderungan peningkatan- nya di masa mendatang tidak dicegah, dampaknya akan sangat merugikan seluruh masyarakat. Akibat penyakit karies antara lain : rasa sakit, gangguan fungsi kunyah yang menghambat konsumsi makanan/nutrisi, gangguan kenyamanan berupa gangguan tidur, gangguan konsentrasi belajar dan